Lately I've been concentrating on finding a good niches and search phrases and I think I found a potential small niche which should be quite easy to break into. The niche is: decanters Here's why: word decanters gets 27,100 searches per month. also other decanter related phrases (wine decanter, crystal decanter, etc.) gets quite good amount of searches per month (few thousands). 1,800,000 competing sites without quotes 1,580,000 competing sites with quotes 244,000 competing sites for allintitle: several adwords ads Estimated Avg. CPC for decanters: ?1.28 (quite expensive) It's a product that gets bidded on ebay (it's a sign that people actually buy these online) On Googles first page for word decanters onposition 2 is a site that has only 162 backlinks and only 35 of them coming from different ip's. And all of the backlinks are low pr backlinks. So I think that would be the lowest competitor for this keyword. So, based on these factors, I think it should be a fairly easy to break into this niche (and this keyword) and get on to page one in google serp. What do you guys think? Am I considering the right factors on my niche/search phrase research ? Comments please!