Exact Match Domain VS. Brandable Domain

L

lyannastark

Newbie
Joined
Apr 10, 2014
Messages
10
Reaction score
1
Hey everyone! So, I've found a niche that I wanna build a website around... I bought a more brandable domain name already, but I'm wondering if I should get the exact match domain for the keyword... For example, say my niche is... best organic coffee. should I get the domain, "bestorganiccoffee" or something like "coffeehangout" you know, something like that... Because I've heard that it doesn't really matter to the engines whether or not your domain is exact match. And that the brandable domains are a bit less spammy sounding haha. What are your thoughts?
 
Advertise on BHW
I agree that you should go with brandable. For a competitive keyword, an EMD will make almost no difference. If you're exploiting it, Google will even manually derank the site.
 
What about niches with low or no competition at all? How much impact would an exact match domain have in those niches?
 
Brandable is the way to go. Do not use "exact" match as that can often be detrimental (especially when you are in a competitive niche).
 
For low competition niches (let me be clear, very low competition), you can benefit from an EMD just because Google's algorithm works that way. It probably thinks its a brand.
 
hmmm, thanks for the replies everyone! I think I'll stick with brandable then... but just another question, what if you have the EMD and then redirect it to your branded domain... would that be like having the best of both worlds? You know, in case people just type in the exact match domain or something idk? What do you guys think?
 
Generally its best to keep it all on the same site. If you're optimized for the right keyword, having a redirect won't help you much. I've never done that before, but I'd imagine Google would give some form of penalty for doing that, otherwise everybody would be using EMD's to redirect to branded site (and EMD's would be worth a fortune).
 
Always build your sites for Audience, that's the sole reason you are opening the site for. Without them, you are nowhere to stand. ;P

Brandable Doamains are always helpful, but sometime you may need to consider EMDs as well
 
Last edited:
A couple of years ago the answer would have been exact match domain. Today, the answer is unquestionable create a "brand". Your keyword is "best organic coffee" your brand is "Tasty Beans: The Great Coffee Review Site" ya know..
 
Build a brand for long term website. EMD still works but will be more susceptible to trigger over optimization.
 
Why not go for both? You can brand a generic domain.
 
I don't like all the negativity against EMD domains in here. They still work.
 
Brandable all the way. If the site/niche/keywords turn out to be a goldmine, you can always have more articles to make it an authority site. But if your domain is just a keyword, then you'll eventually will be out of things to write about.

Example:

EMD: bestbluecattoys.com
vs.
Brandable: furryclaws.com (it's available btw)

In the EMD site you will be forced to write only about blue cat toys, on the other hand, in furryclaws you have unlimited topics to talk about in the cat's niche.

Hope you understood my example.

Since I ran out of ideas for a EMD site I had, I never bought an EMD again and I had better luck with brandable names.
 
Last edited:
Yeh Brand domain is best but EMD is good if you are looking for Exact match keyword and using some product.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top