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Exact Match Domain VS. Brandable Domain

Discussion in 'White Hat SEO' started by lyannastark, Apr 10, 2014.

  1. lyannastark

    lyannastark Newbie

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    Hey everyone! So, I've found a niche that I wanna build a website around... I bought a more brandable domain name already, but I'm wondering if I should get the exact match domain for the keyword... For example, say my niche is... best organic coffee. should I get the domain, "bestorganiccoffee" or something like "coffeehangout" you know, something like that... Because I've heard that it doesn't really matter to the engines whether or not your domain is exact match. And that the brandable domains are a bit less spammy sounding haha. What are your thoughts?
     
  2. asap1

    asap1 Jr. VIP Jr. VIP

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    I would go with brandable
     
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  3. Porphyrogenitus

    Porphyrogenitus Junior Member

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    I agree that you should go with brandable. For a competitive keyword, an EMD will make almost no difference. If you're exploiting it, Google will even manually derank the site.
     
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  4. vanevelkov

    vanevelkov Newbie

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    What about niches with low or no competition at all? How much impact would an exact match domain have in those niches?
     
  5. sadekjake

    sadekjake Jr. VIP Jr. VIP Premium Member

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    Brandable is the way to go. Do not use "exact" match as that can often be detrimental (especially when you are in a competitive niche).
     
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  6. Porphyrogenitus

    Porphyrogenitus Junior Member

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    For low competition niches (let me be clear, very low competition), you can benefit from an EMD just because Google's algorithm works that way. It probably thinks its a brand.
     
  7. phluid

    phluid Power Member

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    ya, I only go with brandable domains..
     
  8. evilclown

    evilclown Senior Member

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    Build the site for your audience not for Google.
     
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  9. lyannastark

    lyannastark Newbie

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    hmmm, thanks for the replies everyone! I think I'll stick with brandable then... but just another question, what if you have the EMD and then redirect it to your branded domain... would that be like having the best of both worlds? You know, in case people just type in the exact match domain or something idk? What do you guys think?
     
  10. Porphyrogenitus

    Porphyrogenitus Junior Member

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    Generally its best to keep it all on the same site. If you're optimized for the right keyword, having a redirect won't help you much. I've never done that before, but I'd imagine Google would give some form of penalty for doing that, otherwise everybody would be using EMD's to redirect to branded site (and EMD's would be worth a fortune).
     
  11. ezine.writer

    ezine.writer Regular Member Premium Member

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    Always build your sites for Audience, that's the sole reason you are opening the site for. Without them, you are nowhere to stand. ;P

    Brandable Doamains are always helpful, but sometime you may need to consider EMDs as well
     
    Last edited: Apr 10, 2014
  12. twilightofidols

    twilightofidols Power Member

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    A couple of years ago the answer would have been exact match domain. Today, the answer is unquestionable create a "brand". Your keyword is "best organic coffee" your brand is "Tasty Beans: The Great Coffee Review Site" ya know..
     
  13. seooes

    seooes Newbie

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    Build a brand for long term website. EMD still works but will be more susceptible to trigger over optimization.
     
  14. TextBoss

    TextBoss Jr. VIP Jr. VIP Premium Member

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    Why not go for both? You can brand a generic domain.
     
  15. TextBoss

    TextBoss Jr. VIP Jr. VIP Premium Member

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    I don't like all the negativity against EMD domains in here. They still work.
     
  16. TheGoldStar

    TheGoldStar Registered Member

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    Brandable all the way. If the site/niche/keywords turn out to be a goldmine, you can always have more articles to make it an authority site. But if your domain is just a keyword, then you'll eventually will be out of things to write about.

    Example:

    EMD: bestbluecattoys.com
    vs.
    Brandable: furryclaws.com (it's available btw)

    In the EMD site you will be forced to write only about blue cat toys, on the other hand, in furryclaws you have unlimited topics to talk about in the cat's niche.

    Hope you understood my example.

    Since I ran out of ideas for a EMD site I had, I never bought an EMD again and I had better luck with brandable names.
     
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    Last edited: Apr 17, 2014
  17. piter2008

    piter2008 Regular Member

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    Yeh Brand domain is best but EMD is good if you are looking for Exact match keyword and using some product.
     
  18. CribWare

    CribWare Junior Member

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    I whould go with brandable.