Exact match domain or not?

WhatsOutThere said:

What do you mean when you're saying you're gonna be sorry in the long run? In what way is it bad in the long run? I'm trying to make sense of all this haha

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see my first post.. this is the scenario (I'm dealing with this right now)

You get EMD in a new niche
You make it top 3 various keywords and your killing it
Competitors get into the same niche after a while and they branded their websites properly
It takes maybe a bit longer for them to rank but at some point they WILL outrank you..
What-ever you throw at your site you will NOT outrank your competition..
You will have to rebrand and basically start from zero
In simple words.. you are fucked