Exact Match Brand Domains for Rep Management

Hi,

This is my dilemma, a client wants to push down a bad review that comes up with an exact name brand search on Google. (The bad review is from a huge travel website)

The brand is a single word.

If I registered the brand with another domain extension would that help. In other words, could it over take the poor review URL in search results?

Has someone tried this?

Thanks!

Yes but it can be very difficult. I have had a lot of success registering .com, .net, .org, .info, and .co. Most of mine were individuals though. I would structure the websites completely different, and frame them as such:

• .com: Main website "hub".
• .net: More of a blog-type focus, "networking with X"
• .org: Philanthropic efforts and causes they care about
• .info: How to get in touch, where else to find X, etc
• .co: A resume page with an ancillary blog, and references to any outreached article placements

If you can get a Wiki page up for the entity, and a few solid social media and/or directory placements with good information, page one can be rid of aggregators/travel sites in a few months on a wide enough budget.

This is a decent sized travel brand and they haven't registered their own name in the other extensions?

I would be surprised if any of the secondary or tertiary domain extensions ever rank. If they have a big travel review site or forur ranking, you'll probably need other tactics. I've worked with a few companies who have negatives from sites like Trip Advisor and Trip Savvy and they're difficult to suppress.

What I usually do for company clients is look up the related searches & buy a domain that make sense based on those terms.

IE:



now here founder, stock, headquarters will directly have a position 0 result. I'd pick IBM-india.com and build a site around it, link it from the main site, throw some quality backlinks. Should do the work.

Sherb said:

Yes but it can be very difficult. I have had a lot of success registering .com, .net, .org, .info, and .co. Most of mine were individuals though. I would structure the websites completely different, and frame them as such:

• .com: Main website "hub".
• .net: More of a blog-type focus, "networking with X"
• .org: Philanthropic efforts and causes they care about
• .info: How to get in touch, where else to find X, etc
• .co: A resume page with an ancillary blog, and references to any outreached article placements

If you can get a Wiki page up for the entity, and a few solid social media and/or directory placements with good information, page one can be rid of aggregators/travel sites in a few months on a wide enough budget.

Click to expand...

I also thought about this...the company does do some decent charity work so maybe a charity focused domain. Thanks!

BHopkins said:

This is a decent sized travel brand and they haven't registered their own name in the other extensions?

I would be surprised if any of the secondary or tertiary domain extensions ever rank. If they have a big travel review site or forur ranking, you'll probably need other tactics. I've worked with a few companies who have negatives from sites like Trip Advisor and Trip Savvy and they're difficult to suppress.

Click to expand...

Yes its dreaded TripAdvisor...and it keeps getting updated with more and more bad feedback from customers. The bad feedback is an industry issue, so all the major players have bad feedback on TripAdvisor but my clients company has a glaring listing on page one search for brand. The other websites in the industry has their Facebook, Twitter, LinkedIn much higher up.

I was wondering if there was any other strong profile type sites that could rise above the dreaded TripAdvisor listing. Thanks for your insight!

TayaX said:

What I usually do for company clients is look up the related searches & buy a domain that make sense based on those terms.

IE:

now here founder, stock, headquarters will directly have a position 0 result. I'd pick IBM-india.com and build a site around it, link it from the main site, throw some quality backlinks. Should do the work.

Click to expand...

I never thought about using related searches, thanks for pointing this out!

** Major Update **

I got the listing removed!!

What did I do? Complained to TripAdvisor and they removed it.!!

As rightly said by @Sherb, But I most often do mine differently. Instead of buying several domains channeled to different area about the subject in view. I make use of indexable web 2.0s properties, Have them registered with subject name and little variants in making up the domains.

Web 2.0 properties have enough juice to dominate the SERP to time and saves way lot hassle.

This works best for Name ORM.

PS : @ritafairclough , Glad you have it removed. Do you mind sending a copy of draft forwarded to them? I honestly would love have a look.

[QUOTE="PS : @ritafairclough , Glad you have it removed. Do you mind sending a copy of draft forwarded to them? I honestly would love have a look.[/QUOTE]

Unfortunately I cannot as it has too much info relating to the the company.

What I can say is that I did the following:

1. stated the discussion thread was not related to the forum it was posted in.
2. cited multiple instances where discussion posts "stepped over the mark" think over aggressive rhetoric bordering on abusive.
3. used the "inappropriate content" selection when reporting.

Hope this helps!

Thanks for sharing and glad things worked out.