Everyone going head over heels for over optimization of on page factors, well, one should be, given the brunt we all have shared over the past month. But what is the normal optimization ?? For e.g. if I am writing a post about "Get your Ex Girlfriend Back", then earlier we used to do meta keywords etc etc, and other on page stuff but now what all stuff should one be doing and what should we be leaving out. The questions seems very easy but its peculiar. The reason is, that consider I write a general post with LSI keywords, all with equal/random/no weightage, looking the same etc, then how to direct the post towards one particular keyword? Any thoughts much appreciated.