Everchanging trends in marketing 2013

In 2012 there was a huge rise in social media usage to the point that it has become a 'must-have' in order to rank sites and thus known as social signals. Pinterest ruled like crazy but slowly its surge in traffic generation slowed down and it has now become too saturated. What according to you all is the recent trend in IM in 2013? Whereas products are concerned, people, even highly respectable marketers are just continuing to reshash old WSOs or old proven products.