Hi Guys, Despite working closely with SEO at my workplace, after spending some time on these forums I have realised I really know very little about online marketing. From what I can understand thus far, the key to online marketing is drafting the right content in the right places to divert traffic and build up an online community of sorts. I'm making this thread in order to find a place to start to begin accumulating the experience I will need in the future. To this end, if anyone can give me advice on methods to learn key skills, I would be very appreciative. I'm not looking for an opportunity to *make big money fast*, in fact, at this point I'm not hugely concerned about making money, just getting the right knowledge. Should I read the endless ebooks about SEO, AdWords, etc? or should I just jump in the deep end?