Establishing Online Communities - A place to begin

Hi Guys,

Despite working closely with SEO at my workplace, after spending some time on these forums I have realised I really know very little about online marketing. From what I can understand thus far, the key to online marketing is drafting the right content in the right places to divert traffic and build up an online community of sorts.

I'm making this thread in order to find a place to start to begin accumulating the experience I will need in the future. To this end, if anyone can give me advice on methods to learn key skills, I would be very appreciative. I'm not looking for an opportunity to *make big money fast*, in fact, at this point I'm not hugely concerned about making money, just getting the right knowledge.

Should I read the endless ebooks about SEO, AdWords, etc? or should I just jump in the deep end?

sadly, everything you read in an ebook worked 2 years ago.

Yeah, I feel the same thing also. I'm still hoping it will still give me a (slightly) better idea of the market as a whole...

wanzhelin said:

Yeah, I feel the same thing also. I'm still hoping it will still give me a (slightly) better idea of the market as a whole...

Click to expand...

There isn't a single "way" but filtered down yes, the whole point in marketing is to capture eyeballs and send them to your funnel.

One way is media buying. You try to buy lower that what you'll make from the traffic. Sounds easy, but not really. Testing is key.
Another way is (you've guessed it) SEO. You try to "buy" top placements lower than what you'll make from the traffic.
Another way is social media marketing. You try to "buy" engagement lower than what you'll make from the traffic.
etc etc.