Essential reading - Online Copywriting
- Thread starter WriterMan
- Start date
MakeGreenM8
Junior Member
- Apr 6, 2017
- 134
- 94
Mainly read about hooking their attention with your titles and headings, and creating urgency and value. The other stuff is more advanced if not mumbo jumbo.
The Boron Letters has a lot of good general marketing advice. People also respect Dan Kennedy. He's written a lot of books. The Ultimate Sales Letter wasn't bad.
But the only way to know is by running traffic to a page and fixing it until you convert. Reading won't do everything.
wowregister
Junior Member
- Jan 15, 2010
- 173
- 27
Thanks for the The Boron Letters Ill give it a go! 
Tamerlane
Junior Member
- Sep 29, 2011
- 153
- 64
Ca$hvertising is a good one, has a bunch of straight-to-the-point techniques, knowledge, and guidelines that will help you write better copy. It's got the basics and some more advanced stuff, I recommend it. And it isn't specifically for online copywriting, but the principles apply just the same. Also, read books by David Ogilvy. He dishes out classic knowledge that is great to keep in mind as well.
Duck Parade
Newbie
- May 3, 2017
- 16
- 0
I really liked Adweek's Copywriting Handbook by Joseph Sugarman. He's kind of an artifact of the mail-order past, but his fundamentals are spot on and he's a very engaging read.
Lauren Shawn
BANNED
- May 12, 2017
- 8
- 2
Hey, Whipple, Squeeze This by Luke Sullivan. A must read!
visitor1111
Newbie
- May 28, 2017
- 1
- 0
pls share pdf downloads of all aforemenioned books, thanks!
