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Envelope sizes for sales letters?

Discussion in 'Offline Marketing' started by Ysrayl, May 4, 2013.

  1. Ysrayl

    Ysrayl Registered Member

    Oct 25, 2011
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    In my last mailing, I use white literature mailers. These were basically just white, rectangular boxes. I received 2 callbacks and converted neither (my fault). The only prospects who visited the specially made web pages I made for them was ONE of the prospects who called me back. In my last mailing, I sent about the same number of letters (42) and use the large 8.5" x 11" envelopes, having almost everyone visit their webpage. It was in a different city in a different state though.

    I was wondering what was you all's opinion on envelope sizes and envelopes vs boxes.

    I put all my letters in clear report covers with a color coverage to look more impressive.

  2. Alinea

    Alinea Junior Member

    Dec 16, 2012
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    Professional approach: Boxes will stand out and look more important but also cost a bit more.
    Personal approach: Hand-written envelope can also stand out and pique their interest. You can try using beige envelopes.