Engagement Rate %

How much Engagement Rate in % should a good account have?

Hey Emin7i,

You're probably gonna need to provide more details for a more solid response to your question.

Engagement rate is partially correlated to bounce rate, which should preferably be under 30% as long as you're sending properly targeted traffic.

Let me know if I can help you further dude

If you're referring to Instagram engagement rate, it's usually measured as:
add the likes of all the last 10 photos/post
then, divide by 10.

Use that number and divide by total number of followers
= engagement rate


Now, be careful if you're looking at other accounts. Some play/buy fake likes. If an account has 10K followers and is getting 5K likes per photo, that is a Pinocchio account.

Great small/medium accounts (2k to 50k followers) get about 15%-20% engagement.
100k-1m accounts about 2%-7% engagement.

I've seen 10k follower accounts with 8k likes per photo. Talk about Kardashian body fake!

From 5% to 10% it's a good ratio, more than 10% I consider it very good.

5% +- 2% is good, lower than that you should be worried and higher you should be happy.

okazaki said:

From 5% to 10% it's a good ratio, more than 10% I consider it very good.

Click to expand...

+1on this

Viral/ funny pics video's are always getting good engagement.. hate the new ig algorythm its decreases my engagement

Engagement rate is mostly 5-10%.