Engagement fluctuations

Hey folks,

I just stumpled upon this account: https://www.instagram.com/desserts.everyday/

There are some more like it, all interlinked, all from the same guy.

Some of its photos have ridiculous engagement rates, with 29k followers they get up to 21k likes and 100 comments - others are stuck at 2k likes. Videos have up to almost 30k views.

For the hashtags used, some are very generic, others more specific, so the pic might go viral on the more specific ones.

Anyways, all the accounts are interlinked and for sale - just wanted to know if fluctuations like that are normal or the guy is trying to push the sell price by getting additional likes etc. in.

Oh and if anyone knows what else could cause such a huge engagement in this case, let us know. I mean we are talking engagement rates of up to 70% for a lot of the pics for an account that is by no means big but still has at least decent size.

Cheers.

There's so many possibilities. Getting shoutouts and powerlikes from big accounts can draw bigger engagement, timing of the photo (theyre posting over 5 times in the last 24 hours), luck, quality of the photo (the higher count photos are better quality posts vs the generic and less appealing posts), being featured on IG blog, buying likes and comments, etc.

What's consistent in the higher engagement is the style and quality of the posting.

This seems like a fairly obvious question to answer. Engagement spikes = reaching explore page.

Now why is it relevant if these accounts are for sale if the point of this post is centered around engagement rates?