Engaged Shopper targeting

Hello,

I was curious if anyone knows whether or not the “engaged shoppers” targeting on Facebook ads is worth it. It targets people who have clicked on a “shop now” button recently. Or something like that.

Seems like a great narrower for campaigns, but I read that it makes it much more expensive to reach people.

Anybody have opinions or experience with this?

Btw, I do use this on some of my campaigns, have actually not tried taking it off. I think I will test this tomorrow and see how my CPC changes.

Thanks!

I think it's worth it, but ads alone are effective in my mind. If you can pay extra to target an active shopper then do it, if you can't then just run a killer ad campaign. You can be successful with just an average ad campaign.

But, I look forward to your testing