- Jul 28, 2016
- 903
- 301
People ask this all the time on the forum. Should you revive an old page, buy an aged account, or just start from zero.
This is what I think - there isn't one answer. Depends entirely on what happened to the account before.
Keep the old account if:
• it used to get decent views
• the audience still matches your niche
• it hasn't been hit with alot of restrictions
• it already has 20k–30k+ followers
In these cases, an old account can take off faster than a fresh one. The algorithm already knows something about the page, which saves time.
Make a new account if:
• you're changing niche completely
• the account has been dead for months
• every upload gets restrictions or weird reach issues
• performance has been terrible for 2–3 months straight
At some point you're just fighting old signals. Starting fresh is often easier then trying to fix a broken account forever.
What I usually do:
If the old account shows even a little bit of life, test it properly first.
Post at least 20–30 pieces of content and see what happens (not 3-5 videos ! )
If nothing moves, move on..
Make a new account and stop wasting weeks trying to revive something that's already cooked.
Funny enough, we've seen fresh accounts outperform pages that sat inactive for years within a few days.
People massively overestimate account age and underestimate content quality.
In 2026, content is still above all
This is what I think - there isn't one answer. Depends entirely on what happened to the account before.
Keep the old account if:
• it used to get decent views
• the audience still matches your niche
• it hasn't been hit with alot of restrictions
• it already has 20k–30k+ followers
In these cases, an old account can take off faster than a fresh one. The algorithm already knows something about the page, which saves time.
Make a new account if:
• you're changing niche completely
• the account has been dead for months
• every upload gets restrictions or weird reach issues
• performance has been terrible for 2–3 months straight
At some point you're just fighting old signals. Starting fresh is often easier then trying to fix a broken account forever.
What I usually do:
If the old account shows even a little bit of life, test it properly first.
Post at least 20–30 pieces of content and see what happens (not 3-5 videos ! )
If nothing moves, move on..
Make a new account and stop wasting weeks trying to revive something that's already cooked.
Funny enough, we've seen fresh accounts outperform pages that sat inactive for years within a few days.
People massively overestimate account age and underestimate content quality.
In 2026, content is still above all
