Jay,
Thank you for your interest in empowr.
All users (called citizens on empowr) can earn via a multitude of knowledge-based roles, including from the views of their photos, videos, status updates and blogs. The more views that you achieve on your content, the greater your earning potential. For that reason, it is extremely simple for someone that already has built a large network of followers (such as celebrities) to plug into empowr and begin monetizing their content, which they can then donate to their favorite charity if they wish.
Citizens can also sell virtually any product or service; or assist in a variety of roles with the promotion, distribution, reselling, education or dispute management relating to the sale of most products and services available in the the empowr marketplace.
In addition, they can earn by assisting in the growth of the empowr economy, by working as teachers or success coaches to other members of the community.
If you have any additional questions regarding how empowr works, please visit our homepage and view the section "Understand our business model".
Thank you!