Google announced it several times, now seomoz verified it: EMD's have less and less value, to the point where one should ask if having a brandable name massively outweighs the minimal seo benefit from an EMD... Of all metrics seomoz analyzed for 2011, the declining importance of EMD's was one of the biggest movements in seo factors. Nevertheless, the survey (second graph) shows that most still believe in EMD's. Code: http://www.seomoz.org/article/search-ranking-factors#metrics Might make one think about stopping to use EMD's and focus on brandable names instead... Thinking one step further, how long does it take until google uses EMD's as another factor in determining if a website is spam? Hmm.