So... I've been reading a bit here and there about EMD's / PMD's and I wonder: are they any good for ranking? The site will be based around a 10k+ keyword sub divided by different categories. Can't decide to choose a sounding domain (got one available) vs a name that contains the full keyword with "the" or "a" in front of it which might sound a bit odd to some. It will be a site based around reviews + amazon affiliate program, would love to hear your opinions .