I am thinking to rank for a low competitive keyword, but that EMD is already acquired. There is no site on this domain but instead a line to submit our offer to acquire this domain. Suppose my keyword is "American Express" and AmericanExpress.com is already acquired. Can I register ExpressAmerican.com and still get the same benefit of that EMD? I don't like to risk and waste my time if it is of no use to register and build a site around this domain. Please someone help me.