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EMD Google Update

Discussion in 'Black Hat SEO' started by SEOwned, Oct 8, 2012.

  1. SEOwned

    SEOwned Regular Member

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    Does anyone know where I can find out some information on the new EMD Google Update?

    Does Google now give no value to EMD's? So for example if I wanted to rank for Red Cards it would NOT matter if I brought a domain called RedCars.com or YellowCheeseFish73.com they'd both have the same value? if thats true WTF Google! lol

    Surely this would also effect the value of domains for people who buy/sell domains, Bank.com would have the same value as BrokenEggsUSA.org.uk from a purely domain name point of view?
     
  2. assphuck

    assphuck Senior Member

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    Because the time that has elapsed since this update has been brief, in combination with the other overlapping updates, I've yet to find any useful information out there regarding EMDs. I suspect others are trying to ascertain the impact of the EMD algorithm demotion, but are finding it difficult because they can't separate the impacts of the Panda and Penguin refreshes.
     
  3. Luvnish

    Luvnish Newbie

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    From what I have read around, it seems that Google has reduced the value it gives to the keywords present in your domain name. Its more and more about content, and social media now. In my way of grasping stuff, if it had to give you an average marking for a keyword, the weightage that your domain name carried has been reduced now.
     
  4. battman323

    battman323 Regular Member

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    It's only my opinion of course, but I think this update includes two important changes, one being a panda and one being a penguin.

    The EMD stuff I think is an update to panda, which passes judgement on the quality of content for the page to determine how well it ranks. We know that 'low-quality' EMDs were hit. How does Google judge quality? From the training manuals given to Google employees for manual review, we know that when evaluating quality these factors are examined:
    - The page must have a clear purpose. 'Spun' content gets labelled by Google as serving no purpose, and we know that Google is working hard to improve the search engine's ability to detect good quality grammar, so the quality of the written content (grammar-wise) is supposed to be good.
    - Main content, supplementary content, and ads should all be distinguished one from another.
    - The main content will be assigned a quality rating. Social sites are given high quality ratings, author's "authority" is also considered (in a manual review, but the inclusion of recognized Google authorship should tend to favor you). Streaming videos are specifically mentioned, as are Wikipedia pages and 'high quality blog posts'.
    - The main content is also considered on its QUANTITY - so short blog posts are supposed to be tougher to rank now.
    - The supplementary content is considered on how 'helpful' it is, which would likely be keyword relevant links to other blog posts type stuff.
    - The navigation and ease of finding the home page as well as its 'design' is specifically mentioned.
    - The site and its owner's 'reputation' is considered.

    We talk about how Google wants bad results to show in organic listings so people click the ads that pay Google. Nobody doubts that this is what Google wants, but we also have to consider that Google wants to reduce the work load for its spam review team by making the automated results conform to the elements in the manual review - so these elements should all favor your website if done the way 'google wants them done' and the EMD gets a bad rap if the quality of the content on it gets a bad rap.

    Now I also believe that Google has updated the Penguin, which checks the off-site quality factors. We can only guess at exactly what has changed, but I've been experimenting over the last 10 days or so, and I have seen positive results from two primary link-building sources: major social networks (Twitter) and link-pyramids (crap links to the social sites like Tumblr which link to my main site). These two sources both conform to what Google considers quality on the page that the links are on. They've specifically mentioned that social websites are favored, so I'm now turning my focus in link-building this week to hit these two sources hard.

    Once again, this is all opinion and comes from my observations of what I've been experimenting with.
     
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  5. guru222

    guru222 Registered Member

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    I have 2 websites on same niche - more less same positions both ! One with EMD and other with brand name ! Sorry to say google but users like to click on EMD domain then brand Name ! That`s Reality !
     
  6. SEOwned

    SEOwned Regular Member

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    I'm confused with EMD's now, should we avoid buying these names now? If I wanted to rank "Red Cars" should I avoid buying RedCars.com
     
  7. arnoldblack

    arnoldblack Newbie

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    none of the emds on page one of the niches i check daily have been hit so far.
     
  8. DarkMeta

    DarkMeta BANNED BANNED

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    Google is mad now mat cutts is cleaning web masters instead of low quality searches....