I've had my share of experiences dealing with networks and advertisers over the shaving. The following conversation I had with a network is regarding being held to a set ecpc no matter what I did to improve it. I had to battle to get a fair deal, more or less telling the network I know what they're up to and I need them to stop it if they wanted more traffic. I suggest speaking with the network owner over these issues.
Roger Miller: epc at 19, that work for you?
Elliot305 .: well, can you explain why the ecpc can't just be what it is? I've been in the game long enough to know how it works, but its hard to scale when I'm being held back if you know what I mean.
Elliot305 .: you guys certainly pay the highest I've ever seen on an email submit, but with you being in control over the ecpc, I could have a $5 payout and it won't do me any good.
Roger Miller: i dont control epc
Elliot305 .: I understand the business of trying to reduce exposure on your end
Elliot305 .: well, the advertiser
Roger Miller: advertiser does
Elliot305 .: thats what I meant
Elliot305 .: I can send traffic each day
Elliot305 .: but I had to turn campaigns off
Roger Miller: how come you had to turn off
Elliot305 .: its hard to scale if one campaign is doing well and then the ecpc drops because another campaign does better and one needs to drop to make up the difference to be at that .19 level
Elliot305 .: because I've been seeing that happen
Elliot305 .: makes it hard to leave multiple campaigns on
Elliot305 .: thats what Im seeing from my end at least
Elliot305 .: Am I correct in how that works?
Elliot305 .: if one campaign has a .25 ecpc
Elliot305 .: my other campaign must will drop from .20 ecpc down to down to .14
Elliot305 .: making it an even .19
Elliot305 .: I'm just curious why we can't just have the campaign be what it is
Elliot305 .: obviously its not being controlled upwardly, where I'm getting credit for leads I never generated
Elliot305 .: so why just control it downwardly?
Elliot305 .: makes it tough to scale
Elliot305 .: in short, my campaigns are counteracting with each other
Roger Miller: the email submit advertiser works with a lot of different companies who provide offers for his co-reg path. Any given day an offer could be under performing...usually the way it works is when they notice that an offer isnt converitng as it should on their co-reg path they swap it out. However the time it takes them to notice and swap it out from the time you start can be and hour or more....effecting your epc. Also, a lot of offers on their path report sales once every 6-12 hours, so if you're not sending traffic everyday the advertiser won't be sure of your traffic to blindly give you a higher epc... from the first time you send.... also alot of email submits have different co-reg paths which are optimized to work with that lander.
Roger Miller: what is the lowest epc you can work with we are going to try to get you a cpc deal. But you have to promise to ensure thattraffic quality wont change
Roger Miller: by lowest we dont mean that is what you will get
Roger Miller: but we need a starting point to negotiate it out
Elliot305 .: i hear ya, but my conversion rate should just be what it is. then if its under performing then my payout should change. this way it makes it linear for all my campaigns and one what effect another
Elliot305 .: As you know, the #1 rule when looking for offers is seeing what the ecpc is rather than payout. The payout is super good but the advertiser controlling the ecpc is hard to overcome. I've done submit for awhile now and usually get .30 cent ecpcs, and thats on just a $1.25 payout.
Roger Miller: just a sec ima check something out
Elliot305 .: I don't know what the right answer is for what my ecpc is. Perhaps the right answer is just let it be what it is. Again, its not like its being controlled upwardedly where I am getting are these backend leads to adust it upwardedly, etc.
Elliot305 .: so having that down pressure is hard to overcome
Roger Miller: can you give me a day
Roger Miller: im gonna have a discussion with email sub advertiser about this
Roger Miller: and i will let you know the outcome
Roger Miller: and thank you for voicing your concerns with me
Roger Miller: i will figure it out and see what we can do for ya
Roger Miller: after i talk with advertiser tomorrow
Elliot305 .: sure thing
Elliot305 .: I dont mind sending traffic, but certainly this control is having a direct effect on my campaigns competing against each other. The way its currently set up, 1 campaign wins, the others lose and the ecpc is at the median of .19.
Elliot305 .: I can see in real time this happening. All day one campaign is doing well, I launch another campaign totally unrelated to the first one, it performs really well and then the first campaign now start under performing.
Elliot305 .: thus, I can't scale