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Email sequence is the hardest part of IM

Discussion in 'Copywriting & Sales Persuasion' started by Qingong, Mar 1, 2014.

  1. Qingong

    Qingong Newbie

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    Occupation:
    Sales Manager
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    Mexico and China mostly
    SEO, Buying Ads, Social Media, Etc, these subjects have their own learning curve but theres tons of valuable information about them, whereas with the direct email marketing, I just haven't been able to find a step by step sequence with real life examples that make me clarify how to do it

    First most of the things I read only give advise about how to sell information products (which I'm not) and those sequences are meant to build enough rapport or trust to prepare the customer for a final pitch at the end of the 12 mails he will receive

    But I don't have one back end product therefore I dont have to maximize customer value, the only thing I want is to maximize my conversion ratio and sell my product as much as I can

    What puzzles me is that watching one of Vic Strizheus videos where he is promoting an Affiliate Online TV Product he points out never to take the customer directly to the offer because not collecting the customer's email is one of the BIGGEST mistakes and Internet Marketer can make...???

    The guy is a successful entrepreneur so he knows what he is doing but what is he talking about?
    If you have one $30 USD product to sell, what do I need those emails for?
    what kind of sequence or how many emails should I send to convert readers to customers?

    what are your thoughts on that?
     
  2. Qingong

    Qingong Newbie

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    Thanks for your input Condadon
    I understand thats what the list is for, but how I "do it right" ?
    Should I send the same offer over and over once a week until they buy?
    I figured I should send them info related to the benefits of my product but I don't want to over load them with content until they puke
    Where can I find a real life example or strategy with a $30 dollar product sequence ? if such is available on line
     
  3. Qingong

    Qingong Newbie

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    Occupation:
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    One more question:
    A One, Two combination like a give me your Email and then Go to my offer wouldn't weaken my selling chances instead of a straight right Landing Page punch?
     
  4. joeiik

    joeiik Junior Member

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    Its not just as mechanical as you claiming. When you do a good copy, they buy it and will be happy - you selling the idea and if they crave for it, they can give you email, phone number, go to landing page and finally the mon(k)ey
     
  5. 7yearitch

    7yearitch Regular Member

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    this is true. direct links to landing page will give better cvr rates. generally, the faster you present them the offer after first contact the better.

    the reason for email marketing is to retain those leads who decided not to buy yet. you can educate them on the topic and remind them of the offer again and again - in good sequence of course, which is your main question.

    guys on the warrior forum are better at this kind of stuff, although i don't really like the way they do things sometimes.
     
  6. member8200

    member8200 Regular Member

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    well my first suggestion to you is just move it, go for it and dont think of it. Plan for an end goal and just work at it one step at atime rather than planning it wholeways. YOu'll learn from your own experiences

    There's a reason why email marketing/sequanceis not shared in the market, cause it has different approach in all the niches out there. There's nothing to follow unless a successful emailer in your niche.

    As an example, MMO nice - Free info works best in this niche, 9/10 are info emails to inspire, 1 email to view your on video and stuff. While in Automobile Niche its best to give out info then product, info then product again.

    It really depends on the niche your in, so I can say that you learn to do it on your own. Every idea has its own results and you already got your idea on your niche :)
     
  7. MelisaTa

    MelisaTa Registered Member

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    I have never seen Vic Strizheus videos before.
    But I know what he meant by saying "not collecting the customer's email is one of the biggest mistakes internet marketers can make".

    If you have been internet marketing long enough, you may have heard of this phase "money is on the list".
    And that is true.

    By having their email, you can build relationship and rapport with them.
    And once they think you are a guru, they will continue to buy from you.

    That's how internet marketer are able to sell to their list again and again.