SEO, Buying Ads, Social Media, Etc, these subjects have their own learning curve but theres tons of valuable information about them, whereas with the direct email marketing, I just haven't been able to find a step by step sequence with real life examples that make me clarify how to do it First most of the things I read only give advise about how to sell information products (which I'm not) and those sequences are meant to build enough rapport or trust to prepare the customer for a final pitch at the end of the 12 mails he will receive But I don't have one back end product therefore I dont have to maximize customer value, the only thing I want is to maximize my conversion ratio and sell my product as much as I can What puzzles me is that watching one of Vic Strizheus videos where he is promoting an Affiliate Online TV Product he points out never to take the customer directly to the offer because not collecting the customer's email is one of the BIGGEST mistakes and Internet Marketer can make...??? The guy is a successful entrepreneur so he knows what he is doing but what is he talking about? If you have one $30 USD product to sell, what do I need those emails for? what kind of sequence or how many emails should I send to convert readers to customers? what are your thoughts on that?