Email marketing
- Thread starter Wo rank
- Start date
- Oct 28, 2020
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- 14,635
1) email marketing works best if your subscribers trust you, so you need to strike the right balance between sending commercial vs non-commercial emails so that your subscribers can both stay active and engaged, but also buy from you.
2) you need to keep acquiring subscribers continuously, as eventually, most of your subscribers will become inactive over time no matter how much you nurture them, and - in order to maintain or grow your profits - you need to get new subscribers (on daily basis actually)
3) there are 2 types of offers that are irresistible to most subscribers, regardless of niche: freebies, and discounts. So, as long as you can offer something of value for free (but which can't be gotten anywhere else) , or a decent discount (at least 10%, but I usually offer 25-30% discount), you will see high rates of subscribers.
Freebies can mean anything: PDFs, videos, accessories (in case that you're doing ecommerce), printable worksheets, software, etc...
4) the headline is the most important part of your emailing campaign. Assuming that your subscribers know and trust you (and that they're kept active and engaged), you want the headlines of your emails to be the absolutely best and most perfect thing ever, because the goal of headlines is to get your subscribers to open up the email, and if the headline is not compelling / interesting / catchy / controversial / irresistible enough for them to click on it and open up to read your email everything else won't matter anymore as you've lost! The game's over right then and there! It's done, finished! You've just lost a potential sale and / or lowered the engagement of your subscribers with that skipped email.
So, put most of your attention and focus into crafting highly clickable headlines (just don't do clickbait because that's the fastest way to ruin your reputation and hurt your campaign)
5) the rate at which you're going to send emails varies based on industry, product, type of campaign, etc... Meaning, you can send emails as often as daily (I have seen some entities sending multiple emails per day even, but I advocate against doing this because it will annoy people and they'll unsubscribe) and as rarely as monthly, (don't send every few months though, as your subscribers might forget about you)
When you're just starting out, I recommend sending out 1 email per week, this is the sweet spot that I've found works for most email marketing campaigns, so stick to this and increase / decrease the duration as necessary as part of your campaign tweaking strategy. But tweaking should be done down the road, not initially. Initially go with 1 per week for some months (let's say 3-6 months), and then - after you will have acquired enough data - you can increase or decrease the frequency of sending as you see fit
6) a good ratio of commercial vs non-commercial emails (assuming that you're choosing the 1 email per week routine), is 1 commercial email for every 3 non-commercial ones that you're sending out.
You can do it like this: send non-commercial emails in the first 3 weeks of the month, and the 4th one can be promotional. This is a tactic that can work well in the beginning (when your subscribers are fresh and / or don't trust you enough).
7) there are 2 approaches to email marketing: cold emailing (not recommended if you're a newbie), and opt-in marketing (highly recommended if you're just starting out with email marketing).
Since cold emailing should be left to the pros only and since you seem newbie, I won't discuss this type of email marketing.
But with regards to opt-in marketing, there are 4 things you need...
a) a page (or website) that you can place your opt-in / subscribe form onto
b) a way to generate traffic that converts into subscribers
c) a freebie, or product / service that you can offer discounts for
d) a software / service that handles all email marketing operations automatically, 24/7 for you
Back in the day when I did email marketing, some of the most popular email marketing services were aWeber, GetResponse, ConstantContact, VerticalResponse, Birdsend, and a few others that I don't remember.
Probably that most of these services are still live today, and if they are (and if the pricing structure fits your budget) you can choose any of them as they're pretty good... or at least they used to be, I've not tried them in over 10 years, so I'm not sure what they're like now.
But if you don't like them I'm sure you can find alternatives with a bit of research. At their core, all of these services do the same things basically, so you can't go wrong with any of them (you do need to look into their email delivery and open rates, though, as these are paramount to the success of email marketing campaigns)
- they create highly converting, professional opt-in forms that you can place on your site
- they handle and automate the entire opt-in process (collect the name and email address of your subscribers, send out the confirmation emails, add the legal and unsubscribe stuff at the end of your emails, etc)
2) you need to keep acquiring subscribers continuously, as eventually, most of your subscribers will become inactive over time no matter how much you nurture them, and - in order to maintain or grow your profits - you need to get new subscribers (on daily basis actually)
3) there are 2 types of offers that are irresistible to most subscribers, regardless of niche: freebies, and discounts. So, as long as you can offer something of value for free (but which can't be gotten anywhere else) , or a decent discount (at least 10%, but I usually offer 25-30% discount), you will see high rates of subscribers.
Freebies can mean anything: PDFs, videos, accessories (in case that you're doing ecommerce), printable worksheets, software, etc...
4) the headline is the most important part of your emailing campaign. Assuming that your subscribers know and trust you (and that they're kept active and engaged), you want the headlines of your emails to be the absolutely best and most perfect thing ever, because the goal of headlines is to get your subscribers to open up the email, and if the headline is not compelling / interesting / catchy / controversial / irresistible enough for them to click on it and open up to read your email everything else won't matter anymore as you've lost! The game's over right then and there! It's done, finished! You've just lost a potential sale and / or lowered the engagement of your subscribers with that skipped email.
So, put most of your attention and focus into crafting highly clickable headlines (just don't do clickbait because that's the fastest way to ruin your reputation and hurt your campaign)
5) the rate at which you're going to send emails varies based on industry, product, type of campaign, etc... Meaning, you can send emails as often as daily (I have seen some entities sending multiple emails per day even, but I advocate against doing this because it will annoy people and they'll unsubscribe) and as rarely as monthly, (don't send every few months though, as your subscribers might forget about you)
When you're just starting out, I recommend sending out 1 email per week, this is the sweet spot that I've found works for most email marketing campaigns, so stick to this and increase / decrease the duration as necessary as part of your campaign tweaking strategy. But tweaking should be done down the road, not initially. Initially go with 1 per week for some months (let's say 3-6 months), and then - after you will have acquired enough data - you can increase or decrease the frequency of sending as you see fit
6) a good ratio of commercial vs non-commercial emails (assuming that you're choosing the 1 email per week routine), is 1 commercial email for every 3 non-commercial ones that you're sending out.
You can do it like this: send non-commercial emails in the first 3 weeks of the month, and the 4th one can be promotional. This is a tactic that can work well in the beginning (when your subscribers are fresh and / or don't trust you enough).
7) there are 2 approaches to email marketing: cold emailing (not recommended if you're a newbie), and opt-in marketing (highly recommended if you're just starting out with email marketing).
Since cold emailing should be left to the pros only and since you seem newbie, I won't discuss this type of email marketing.
But with regards to opt-in marketing, there are 4 things you need...
a) a page (or website) that you can place your opt-in / subscribe form onto
b) a way to generate traffic that converts into subscribers
c) a freebie, or product / service that you can offer discounts for
d) a software / service that handles all email marketing operations automatically, 24/7 for you
Back in the day when I did email marketing, some of the most popular email marketing services were aWeber, GetResponse, ConstantContact, VerticalResponse, Birdsend, and a few others that I don't remember.
Probably that most of these services are still live today, and if they are (and if the pricing structure fits your budget) you can choose any of them as they're pretty good... or at least they used to be, I've not tried them in over 10 years, so I'm not sure what they're like now.
But if you don't like them I'm sure you can find alternatives with a bit of research. At their core, all of these services do the same things basically, so you can't go wrong with any of them (you do need to look into their email delivery and open rates, though, as these are paramount to the success of email marketing campaigns)
- they create highly converting, professional opt-in forms that you can place on your site
- they handle and automate the entire opt-in process (collect the name and email address of your subscribers, send out the confirmation emails, add the legal and unsubscribe stuff at the end of your emails, etc)
Last edited:
A2Z Designing
BANNED
- Oct 4, 2025
- 268
- 100
Welcome to BHW! Building a clean, permission-based list is a good place to start if you're new to email marketing.
List quality has a big impact on your results. Learn how to write strong subject lines and test different versions to see what gets the best open rates. Also focus on segmentation, because sending targeted emails always outperforms blasting everyone.
Additionally, keep an eye on deliverability because even well-written emails fail if they end up in spam. Stick with it and you’ll pick things up quickly.
List quality has a big impact on your results. Learn how to write strong subject lines and test different versions to see what gets the best open rates. Also focus on segmentation, because sending targeted emails always outperforms blasting everyone.
Additionally, keep an eye on deliverability because even well-written emails fail if they end up in spam. Stick with it and you’ll pick things up quickly.
- Jul 29, 2008
- 2,246
- 625
Hi and welcome!
For email marketing as a beginner, focus on a few basics:
Hope this helps!
For email marketing as a beginner, focus on a few basics:
- Build a clean, targeted email list (never buy lists).
- Use good tools like Mailchimp, Sendinblue, or ConvertKit.
- Send value-based emails tips, guides, offers, not just promos.
- Test subject lines, timing, and CTAs to improve open rates.
- Keep emails short, mobile-friendly and consistent.
Hope this helps!
Start by growing a clean email list of people who actually want your updates. Send helpful content, not just promotions. Test different subject lines, keep messages short, add a clear call-to-action, and always track open and click rates to see what works better over time.
Helen Keller
BANNED
- Aug 20, 2025
- 34
- 6
You can segment your list into
cold,
warm, and
hot leads,
and approach based on where they are in the funnel. Cold subscribers need more value and trust-building, warm leads respond well to soft offers, and hot leads are ready for direct CTAs. Using the right framework for each segment makes your campaigns convert way better.
Also, don’t forget—your subject line is the biggest factor in your open rate. Even a great email won’t work if no one opens it, so keep testing short, curiosity-driven subjects to see what hits.
cold,
warm, and
hot leads,
and approach based on where they are in the funnel. Cold subscribers need more value and trust-building, warm leads respond well to soft offers, and hot leads are ready for direct CTAs. Using the right framework for each segment makes your campaigns convert way better.
Also, don’t forget—your subject line is the biggest factor in your open rate. Even a great email won’t work if no one opens it, so keep testing short, curiosity-driven subjects to see what hits.
Awesome_Me
Newbie
- Sep 2, 2023
- 41
- 15
Write clear, catchy subject lines that spark curiosity.
Personalize emails based on customer behavior and interests.
Keep your layout simple, mobile friendly, and easy to scan.
Use one strong call-to-action so readers know what to do.
Test everything subject lines, timing, and content to improve results.
Personalize emails based on customer behavior and interests.
Keep your layout simple, mobile friendly, and easy to scan.
Use one strong call-to-action so readers know what to do.
Test everything subject lines, timing, and content to improve results.
- Feb 7, 2009
- 5,976
- 767
Welcome to email marketing! Start by building a clean, targeted email list quality is more important than quantity. Focus on sending valuable, relevant content and use clear, engaging subject lines to boost open rates. Personalize your emails when possible and track open/click rates to see what works. Over time, test different formats and sending times to improve engagement and conversions.
CRISPRSeo
Newbie
- Nov 10, 2025
- 24
- 8
1. Must use a custom domain email ([email protected]) as a sender.
2. Warm up the mailbox.
3. Don't forget to add SPF, DKIM, and DMARC in DNS for higher deliverability.
- Mar 27, 2020
- 1,653
- 667
Please try to be more specific about you need to know to get accurate answers.
Do you want to send to your opt-in lists or cold lists?
B2B or B2C?
Do you want to collect data with a lead magnet funnel and use email marketing to market your offer?
Email marketing is a big field
Do you want to send to your opt-in lists or cold lists?
B2B or B2C?
Do you want to collect data with a lead magnet funnel and use email marketing to market your offer?
Email marketing is a big field
- Dec 29, 2017
- 1,305
- 1,140
Welcome and thanks for showing up and providing value in a post!
- May 24, 2025
- 116
- 20
Your question is too general try asking a specific clarifying question.
Nexora550
BANNED
- Jun 8, 2026
- 68
- 25
everyone always says "build a clean list" like you can just wave a wand and get subscribers overnight. the real bottleneck is always traffic. if you dont have a steady stream of visitors to your landing page, your email list is going to be empty anyway. focus on getting traffic first, then worry about the email sequences. and if you are thinking about scraping or cold emailing... honestly, save your money for now. deliverability is a nightmare for beginners with the new filters unless you actually know how to set up multiple sending domains and warm them up properly.