Email marketing books

gbiz123

gbiz123

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Can anyone reccomend some legendary, essential books on email marketing?
 
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"Invisible Selling Machine" by Ryan Deiss is highly recommended for setting up automated email marketing systems. For a deeper understanding of crafting compelling emails, "Influence: The Psychology of Persuasion" by Robert B. Cialdini is invaluable, although not exclusively about email marketing, it's a cornerstone for effective communication.
 
Blue Ocean Strategy, Epic Content Marketing, Top of Mind, Made to Stick
 
I will recommend Invisible Selling Machine" by Ryan Deiss this covers some important aspects of email marketing.
 
In additional to the ones already discussed above, you can also consider the following:

1. Email Marketing Mastery by Tom Corson-Knowles​


2. Ultimate Guide to Email Marketing for Business by Susan Gunelius

3. E-mail Marketing For Dummies by John Arnold

4. The New Email Revolution by Robert W. Bly
 
Thank you for all your reccomendations
 
Principles of marketing by Philip Kotler and some others
 
i dont think email marketing by it self need a lot of learning , the must important think you shoold learn is market research and how to approch your customer to have cheap lead .
 
There is a lot of interesting stuff in SEO A-Z. Moe about of building guides of the letter.
 
gbiz123 said:
Can anyone reccomend some legendary, essential books on email marketing?
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Email Marketing Rules (by Chad S. White) Holistic Email Marketing (Kathy Pay, I believe) Both can be inexpensively obtained from Amazon online
 
Learning by experience is the core to doing email marketing especially if you have good copywriting skills (tell a story that will immerse your audience).
 
Not a book, but track down Autoresponder Madness 3.0 by Andre Chaperon.

He describes a sick approach to email marketing that can really move the needle in your business.
 
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