Email Marketing Advice

GringoMonkey said:

Yes segmenting is a good idea, because you need to clean your list regularly otherwise they will start bouncing etc and that will cause you problems.

If they opted in through get response, best stick with that to start with until you get into the swing of things.

Also are you selling B2B or B2C?

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gvidass said:

Hey,

I'm looking for advice, maybe you'll be able to help me. Thanks in advance!

Here's the thing I have a small email list of 3k emails, they are all my customers so everything is legit. And I want to start doing
some more advanced email marketing campaigns, and I'm wondering which route should I go.

Before I used to send email newsletters to this list using Getresponse I was quite satisfied with the delivery rate and open rate but
it seemed like I'm still missing quite a lot. So I decided that I should divide this list into separate segments and send them different emails
to increase conversion rate. Here's an example.

All customers - 3k
Old customers (2 years) - 1k
Returning Customers - 500
Category 1 Buyers - 1k
Category 2 Buyers - 600
Blog posts subscribers - 500

It's just an example, possibly there would be even more lists.

I've not used Getrespons for like 8 months now but as I can remember when I wanted to create another segment of emails (to add another list)
they charged me for these emails, even though they were the same emails from the original list. Maybe I was doing somethin wrong or that's just
how they do business. Maybe you know this better?

So the thing is I'm thinking of using email marketing tool like Getresponse again or to set up my own emailing system, of course it would take much more time
and a lot of testing but I think it's completely doable. Because right now I think email marketing tools like Getresponse are quite overpriced.

Which option do you think is better? Also, maybe you have some good email marketing tools to offer just like Getresponse or mailchip (even though I hate this one)

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MIranda gordan said:

Yes, segmenting is an excellent approach. But As you mentioned, Getresponse is pretty overpriced. There are many more software that are overpriced for the services they provide. Some of them are useless, and you might end up wasting your resources. Therefore, choosing the right service provider can significantly impact your marketing campaign's success. It's necessary to understand that the success of your email marketing depends undividedly on the email marketing software you pick because they are responsible for assuring that your emails get delivered and not land in the spam box. If you chose an exemplary email marketing service, it would help you boost your email deliverability rates, help your segmentation, and even track your open and click rates. Some of the most trustworthy software which you can use are Mailchimp, Mail250, Aweber, and Sendinblue, as they are one of the top-rated software in the market and they provide high-grade features at an affordable price
Suppose you aren't careful while selecting the right email service provider. In that case, you might pay a lot more bucks for fewer marketing features and unfortunate email deliverability rates, which provokes you to spend even more money.

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