Hi,
If I acquired a huge email list of let's say people who might be interested in the online money-making niche and I send them promotional emails without them opting-in, can there be any legal action taken against me?
If yes, what is the safest way to do email marketing with bought/scraped email lists?
Thanks in advance
When you sending cold (not opted in) emails, you got to write smart copy, so people would not be offended by your letter. It is better not to offer them anything at first, just to ask them if they might be interested in something (your products or services) in the future.
Give them a choice.
If they agree, they can click "Stay subscribed button" if not, "Unsubscribe". It will clean up your email list and you might get good response rate.
Emails have to look personal.
Don't send 10k emails at once, Your ESP WILL terminate you. Start with 10-50 a day, test the copy, see what is working, then scale step by step. In a couple of month you can have 1-5k hot and opted-in email list. Do not import big email lists to your ESP at once. Send 100, clean them up, then another 100, etc. Otherwise, if you imported let's say a 100k list and the opening rate of the first 500 very low was, your ESP will blacklist the entire list and you are done.
If you do it like that, you won’t have to worry about any prosecutions and legal actions against you…
