My friendpurchased a news site a little while back and it gets a really good amount of traffic. I've been helping him grow the traffic and done some seo for him, put some strategies and helped him with systems for his writers. Went from 30k to 70k visitors after a few tweaks. Got adsense earnings up and told him to do reviews on tech from amazon as well but now I want to help him take it to the next level and get an email list growing. For a news site, what do you guys recommend. Weekly news delivered straight to your inbox kind of thing or add some kind of lead magnet? I'm used to doing affiliate sites growing lists that way but these visitors are very broad because they just there to read the news. I suggested he grow the list because it will get returning visitors and another way to monetise the site. Anyone else here have a news sites? How are you monetising. Do you have a list?