Email List - Cold landing page VS Blog's newlestter

Hi everyone,

I'd like to have your opinion, I'm pretty sure one could make more out of a newsletter linked to a blog than from a cold landing page (I may be wrong ). But I'd like to know, how disadvantaged are you using just a landing page ? Can you really make big bucks with just a landing page and traffic from ads and that come mainly for a freebie ?

I really feel like building and optimising an email list but I'm note sure about writing for a blog.

Thanks !

c0ver1 said:

Hi everyone,

I'd like to have your opinion, I'm pretty sure one could make more out of a newsletter linked to a blog than from a cold landing page (I may be wrong ). But I'd like to know, how disadvantaged are you using just a landing page ? Can you really make big bucks with just a landing page and traffic from ads and that come mainly for a freebie ?

I really feel like building and optimising an email list but I'm note sure about writing for a blog.

Thanks !

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Here is my opinion. Both methods can work equally effective when done right, but the email list has an advantage over just using a landing page because you can continue to market products to people who have already purchased something from you. I think someone who has purchased from you before will be more likely to purchase from you again than someone who does not know you, assuming your products add value.

Using a landing page does not put you at a disadvantage if done correctly. Landing pages are your friend. My suggestion is to capture the visitors email on the landing page during the process of presenting your landing page material or during the ordering process.

I have known more than a couple of people, myself included, who have made buck with just a landing page and traffic, but I'll tell you now that people who come to your website for a freebie are generally not purchasers. They just get the freebie and leave.

As for the blog, writing good content that stands out from the crowd continually is hard. Your content really has to add value to stand out from the other zillion bloggers out there. Personally I use other methods for traffic generation than blogging. Blog, blog, blog the experts say - I disagree, there is just too much competition and too little original content out there.

In summary, use both landing pages and build an email list at the same time. This isn't difficult, but it isn't easy either.

Good luck!

thedorf said:

Here is my opinion. Both methods can work equally effective when done right, but the email list has an advantage over just using a landing page because you can continue to market products to people who have already purchased something from you. I think someone who has purchased from you before will be more likely to purchase from you again than someone who does not know you, assuming your products add value.

Using a landing page does not put you at a disadvantage if done correctly. Landing pages are your friend. My suggestion is to capture the visitors email on the landing page during the process of presenting your landing page material or during the ordering process.

I have known more than a couple of people, myself included, who have made buck with just a landing page and traffic, but I'll tell you now that people who come to your website for a freebie are generally not purchasers. They just get the freebie and leave.

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Thanks for you answer, can you explain me how do you get people to subscribe if you don't give a freebie ? Do you mean it would be better to make-up a product (50 pages pdf for example) and sell it for a small amount of money instead of giving it for free ?

c0ver1 said:

Thanks for you answer, can you explain me how do you get people to subscribe if you don't give a freebie ? Do you mean it would be better to make-up a product (50 pages pdf for example) and sell it for a small amount of money instead of giving it for free ?

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Good question. I was thinking in terms of affiliate sales where one sends traffic to a landing page that says "Enter your email to get xyz" and then forwards the visitor via an affiliate link upon submission of the email to the affiliate sales page (get the email and maybe an affiliate sale).

But to answer your question consider this. Is your traffic based on reaching a product sales page or a free giveaway? Traffic that is generated for the purpose of a free giveaway is the traffic I shy away from. Traffic looking for a product, that is then prompted for their email with a free giveaway, is a different story. Does that make sense?

thedorf said:

Good question. I was thinking in terms of affiliate sales where one sends traffic to a landing page that says "Enter your email to get xyz" and then forwards the visitor via an affiliate link upon submission of the email to the affiliate sales page (get the email and maybe an affiliate sale).

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Maybe I didn't catch everything but who would give his email with the incentive of receiving an offer for a paid product ?

thedorf said:

But to answer your question consider this. Is your traffic based on reaching a product sales page or a free giveaway? Traffic that is generated for the purpose of a free giveaway is the traffic I shy away from. Traffic looking for a product, that is then prompted for their email with a free giveaway, is a different story. Does that make sense?

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So a paid product would assure a more convertible traffic ? (Sorry maybe it's my english but I didn't understand that part fully)