Email Keeps Going to Spam

almostapro said:

Hey guys,

On this start-up I am doing, I am engaging in some cold-emailing. After some testing on different emails, the email I send the cold emails from ([email protected]) seems to always end up in the junk folder.

Any solutions around this or to get my email trusted perhaps?

Thanks

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TradeTrend said:

You can do the following things to avoid this :

1. Authenticate your domain: Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocols to validate your email domain. This helps establish trust and proves that your emails are not spam.
2. Build your sender reputation: Gradually increase your email volume over time. Start by sending a small number of emails and gradually scale up. Consistently sending high-quality emails that get positive engagement helps build a good sender reputation.
3. Avoid spam triggers: Craft your email content in a way that avoids common spam triggers. Using excessive capitalization, unnecessary exclamation marks, or too many hyperlinks can flag your emails as spam. Ensure your email content is relevant, personalized, and engaging to improve deliverability.
4. Clean up your email list: Regularly remove inactive or undeliverable email addresses from your list. High bounce rates can negatively impact your sender reputation, increasing the likelihood of being marked as spam.
5. Warm up your IP address: If you're using a new email server or IP address, warm it up gradually by sending emails to known contacts first, rather than starting with bulk cold emailing. Gradually increase your email volume over time to establish your sender reputation.
6. Use a reputable email service provider (ESP): Some ESPs have established relationships with ISPs and have better deliverability rates. Consider using a reputable ESP that focuses on deliverability to increase your chances of reaching the inbox.

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• DMARC
• SPF
• DKIM