Email Campaign for newbie

Hi all,

I have around 2900 targeted emails that i got from professional forum. I started email campaign using mailchimp yesterday with very low gravity product (around 2-3%). I am testing for 200 email first and 24 hrs report says open rate 35.7% and click rate 1.5%. Is that good or bad?
I am running another campaign email test today with around 300 emails with same niche.
Any thought guys?

dapandjank said:

Hi all,

I have around 2900 targeted emails that i got from professional forum. I started email campaign using mailchimp yesterday with very low gravity product (around 2-3%). I am testing for 200 email first and 24 hrs report says open rate 35.7% and click rate 1.5%. Is that good or bad?
I am running another campaign email test today with around 300 emails with same niche.
Any thought guys?

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Well you have to answer that on your own, is it good or bad? Are you making any money or not? You can have 100% open & click rate but if you don't make any money off of it, it's bad.