I'm working on internal linking for my e-commerce site, which sells supplements, and I'm wondering if internal linking really matters for SEO in e-commerce. Should we be linking our product pages to each other or only to related articles, or is it more effective to link products directly on the home page and category pages? For example, if I'm selling items like polo shirts alongside supplements, should I link the product pages to each other for better visibility? Also, I know there are tools available for internal linking, but I’m curious if anyone has experience with them and can recommend the best ones for optimizing product and content page connections. here is my website: harwage.pk