EEAT - Online Authorship

Hey,

So a lot of talk is always on EEAT. I believe personally and have seen a lot of talk around google moving towards putting more emphasis on who has created the content. This was always the case but it feels more so now than ever due to AI.

I have 0 online presence personally and currently use pretty low quality (fake) author profiles. I am looking to improve.

My question is, does anyone have any experience using a well established person in the niche/industry as their author? Even if they weren’t the actual author

I have been considering this, but since it will be highly unlikely that i would be able to get that person to link back to my money site through their social profiles, will it have the same effect?

Or is it better to just build out my existing author profiles and create active socials for each author, try get the authors referenced in other websites, etc.

E-E-A-T can also be a domain, company and etc. Dont need to be an actual person.

Build your site repatuation with backlinks or reviews of your domain / company.

Who wrote this? https://www.who.int/news-room/fact-sheets/detail/coronavirus-disease-(covid-19) the url has nearly 100k traffic. Is their e-a-t WHO or author?

Stagged said:

E-E-A-T can also be a domain, company and etc. Dont need to be an actual person.

Build your site repatuation with backlinks or reviews of your domain / company.

Who wrote this? https://www.who.int/news-room/fact-sheets/detail/coronavirus-disease-(covid-19) the url has nearly 100k traffic. Is their e-a-t WHO or author?

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Great point, thank you for this