Fair Use(USA) / Fair Dealing(Canada) - The owner of copyright in a video/photo enjoys the exclusive right to reproduce, communicate "to the public by telecommunication," and exhibit her photo/video. The copyright owner is - subject to important exceptions - the only person permitted to copy, print, download/upload, or publicly display the media. However, the exceptions are important. The Copyright Act balances this exclusive grant of rights to the copyright owner with other "user rights." First, even though a media is protected by copyright, anyone is permitted to use copyrighted media in a fair way for the purposes of research, private study, criticism, review, and news reporting. The fairness of the dealing is weighed by considering the purpose, nature, and extent of the use.
Video does have an exception however, you can not use the whole video. You can only use the portion of the video required to demonstrate the message. Do not use the whole video!