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EddieC's journey to CPA riches!

Discussion in 'My Journey Discussions' started by EddieC123, Apr 25, 2013.

  1. EddieC123

    EddieC123 Regular Member

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    Firstly a little bit about myself, as I'm still relatively new here & have only spoken with a handful of people.

    I'm Eddie, 30 years old & from the south of England. Prior to starting my IM career I worked in sales - starting out with hard-sell door to door stuff like double glazing & utilities, before moving on to (slightly!) more respectable roles like estate agency & recruitment.

    Five years ago I had a car crash that resulted in a knee injury which left me virtually incapable of leaving the house for six months. To pass the time I started teaching myself HTML & CSS, then shortly afterwards I fell out with the owner of a forum I was moderating & started my own rival site. To promote the site I started learning about SEO & how to build a following on social media.

    Two things happened in quick succession last year that prompted my decision to get into IM. First Google released the penguin update, and suddenly I had SEO companies willing to pay me good money for links on my site. Then a few weeks later I discovered Mylikes. The Twitter account for my site had 70k followers by that point, and I made a couple of hundred dollars in just over a week posting ads. The lightbulb went on in my head!

    I spent the next couple of months setting up a number of Twitter accounts & growing them, as well as setting up another website & doing some SEO work on it. Pretty soon I'd racked up 100k followers & got the new site to PR3/DA25, I decided I was ready & quit my job.

    Since starting out for myself I have been mainly making my income through PPC ads & a gambling affiliate that I've been promoting on Twitter, plus selling links on the two sites. I've also made a small income through a couple of micro-niche sites I started & some sponsored tweets I've sold privately. I'm up to about $300 per week & this is increasing steadily, but I'm hungry for more! I can make about $700 per week in employment, and I want to at least match this figure sooner rather than later.

    Anyway, that's enough background - onto my journey!

    The Plan

    My Twitter following is up to 550k now & growing at a rate of 20-30k per week. Most of the followers are young men, so I decided to make a squeeze page targeted towards this audience. The aim is to create a squeeze page that converts well enough for me to be able to make a profit on PPC traffic. I've gone for two bodybuilding supplements that pay $30-35 each for a CC signup to a free trial.

    Over three days I designed & wrote the page. To keep the page load time to an absolute minimum I decided to use a flat HTML file rather than a CMS. The page has an attractive design which is bodybuilding themed and consists of an article reviewing the two products (I'll get some screenshots made in due course). There are two call-to-actions - one at the top of the sidebar & one at the end of the article - encouraging the reader to get a free trial of both products. Finally I added an exit popup asking if the reader had got their free trials.

    The article itself starts off with all the hype about these two products, mentioning that they've been on TV a lot & that celebs/athletes are using them. Then it moves onto a couple of customer reviews singing their praises. Next we hear from the 'team', who are initally skeptical having heard it all before, but then try out the two supplements & love them - unsurprisingly! There are a number of pictures of the products, and the team reviews all have face pics next to them. There are comments in the sidebar from satisfied customers & people signing up for the free trial as well.

    So with the page made it was time to dip my toe in the water & get the link posted on my Twitter accounts!

    Day One

    I sent a tweet out to my top 6 accounts, which have a cumulative following of 400k. I kept checking the bitly stats and the clicks were rolling in fairly quickly. Checking my stats with the CPA network I could see one product was being clicked a lot more often than the other - this was to be expected as the product in question was listed first, but the ratio seemed a bit high to me. Checked my page & like an idiot I'd made a typo in the HTML that meant the link wasn't opening in a new tab. I'd already had 400 visits to the page, but got it corrected before anyone else clicked through.

    My end result for day one was 582 clicks on Twitter links - which was a bit low but I have recently been running some similar ads from Mylikes so my followers may be a bit fed up with them - 60 clicks on my CPA links & one signup for just one of the products, making me $32. A bit disappointing to be honest - I was hoping for two or three signups to both products - but it's a start & I'm sure many people have made $0 on their first day! I obviously need to get the conversion up a bit but I also need to look at pushing the use of both supplements together a bit more so any signups I do get earn me maximum commission.

    Day Two

    You think your squeeze page is perfect, then you get a poor conversion & notice a load of things wrong with it! Noob error, I'm promoting a bodybuilding supplement & didn't include any before/after pics! Got these added to the page, alongside the customer reviews. I also added a little php to the page so the comments always show as having been made recently & the trials show as expiring at the end of the current day.

    I posted tweets on some different accounts as I like to avoid promoting the same ad too frequently on the same account. These accounts were smaller so I didn't expect half as many clicks, but I was hoping for a better conversion with the changes I'd made.

    Day two saw 92 clicks on the Twitter links, 21 clicks on the CPA links & one signup - again for just one product - earning me $35. I still didn't do anything to promote the combination for both supplements a bit more so I still need to work on that, very pleased with the CTR on my CPA links though.

    I'm going to be waiting a few days now before posting some more tweets out, and I want to make some further changes to the page. I used an existing domain I had for the page, and based the site title round that. The domain was aimed at people looking for alternatives to illegal steroids, but I'm thinking that the mere mention of the word steroids in the title may put some people off. I'm going to buy a new domain - something a lot more generic to do with bodybuilding/fitness - and see if that makes a difference for the next run.

    I've also noticed that about 15% of my traffic is from the US whilst the offer is geo-targeted for the UK. There are almost identical offers available for US traffic, so I need to use php to recognise the US visitors & serve them up a different version of the page. I'll also need to make some edits to the code displaying the date/time on comments, or they will be displaying future dates to US visitors.

    Other ideas I've had for future runs are to try out the same content on a minimalistic theme & see how that converts, and to add some science stuff to the article using a load of long words to explain how everything works.

    I'll update again after my next round of tweets, any feedback from anyone - especially those with experience in this field - is most welcome!
     
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  2. TheMoneyWizard

    TheMoneyWizard Elite Member

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    Wow that's a lot of text, your plan sounds good. Good Luck with your Journey!
     
  3. EddieC123

    EddieC123 Regular Member

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    Cheers dude, I'm hoping to get this running nicely by the end of next month as one of my income sources is going to drop a fair bit for a few months.
     
  4. The Web Designer

    The Web Designer Regular Member

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    I'll be following this journey.

    Can you share (maybe a little bit) about how you get your followers. Did you buy them?
     
  5. EddieC123

    EddieC123 Regular Member

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    I'm using targeted mass following. I wrote a guide here, as I've posted in the thread Twitter have changed their limits & it isn't completely safe anymore, but the suspensions only start happening once you start following more than 500 per day - up to that point the guide is still safe to use.
     
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  6. The Web Designer

    The Web Designer Regular Member

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    Thanks Eddie. I'll go read your guide now. You must
    be in twitter a lot. Maybe you could write an e-book
    or something and sell it at WF. :)
     
  7. EddieC123

    EddieC123 Regular Member

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    I did think of doing that before actually, but some bastard would only post it here for free :D
     
  8. EddieC123

    EddieC123 Regular Member

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    Update:

    A bit of residual traffic has come in from the tweets I posted the other day, and I've picked up another sale.

    Stats now are 709 clickthroughs from Twitter, 94 clicks on my CPA links & three sales for $102.

    I've moved the page onto a new domain as planned, and will be running my third round of tweets tomorrow evening.
     
  9. EddieC123

    EddieC123 Regular Member

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    Absolute nightmare with my third round of tweets, 481 clickthroughs, 59 clicks on my CPA links, and no sales :(

    Total stats are now 1190 clickthroughs from Twitter, 153 clicks on my CPA links & three sales for $102 - not a good enough conversion to make a profit on paid traffic.

    I have changed the theme to a light coloured, simplistic style to see what effect that has, all content has stayed the same. I'm also going to design a mock magazine cover with the same logo so the site appears to be the online arm of a printed publication, which should hopefully add a bit more authority in the reader's eyes.

    I'll be posting another round of tweets tomorrow, hopefully I will have more joy than last night!
     
  10. BHPlatinum

    BHPlatinum Regular Member

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    Hey Eddie!!

    Nice to see another member from the South of England, where are you in England?

    Send me a PM if you'd like to chat about your twitter followers and maybe some better products to target!

    BHP
     
  11. innozemec

    innozemec Jr. VIP Jr. VIP

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  12. theothertwin

    theothertwin Newbie

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    I've just started reading your interesting threads.

    Concerning your low conversion rate, I wonder if this is partly an example of CPA shaving. Are you able to test across different CPA networks, or as someone else has done on bhw, created a page that copied a real CPA offer. They then did a split test, sending traffic to the real one and the dummy (copied) one.

    They found that conversions on the dummy were basically great, but the real offer, produced zero conversions...
     
  13. EddieC123

    EddieC123 Regular Member

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    They could be shaving I guess. I haven't found a comparable offer at the moment to test whether the conversion is better with another network, but as soon as I find one I'll test it out.
     
  14. erickishere

    erickishere Elite Member

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    Try opinads, i heard its better than mylikes without the shaving of course. I want to come back to twitter just to use opiniads lol

    Anywho, good luck on your journey OP
     
  15. theothertwin

    theothertwin Newbie

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    At first it didn't register, but your using mylikes, I'm only going on what I've read, that a number of threads/posters have mentioned how bad the revenue is using mylikes.


    You've got something good going, and I have enjoyed reading your posts, I hope it continues and that mylikes isn't holding you back. (Although, as I'm sure you already know shaving is part of the CPA game, unless you can get into some private networks and build a strong relationship)

    Keep the updates coming
     
    Last edited: May 4, 2013
  16. EddieC123

    EddieC123 Regular Member

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    If I was sticking with PPC I definitely would, but the aim is to move away from that. I'm no longer posting any PPC ads & am working on getting my own squeeze page converting well enough to start running my own PPC campaigns.

    I think what I've done so far has been a great introduction into the world of IM, but it has also opened my eyes to how limited my original gameplan is, and where there is money to really be made. I could stick with PPC and make some fairly decent money in time - more than I could earn in employment - but there is only so large I can grow my own userbase, the key is in making something profitable enough to pay others to promote it.
     
  17. JohnSte192

    JohnSte192 Registered Member

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    Following you on this. Best of luck to you, I do hope that you are able to succeed on this:)
     
  18. EddieC123

    EddieC123 Regular Member

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    Cheers dude!

    I'm still making a few more edits before my next round of tweets. I have been working on the before/after pics this morning - the previous ones were just body shots so made some with faces to look more convincing - and I'll be using a fiverr gig to get some video content made. I'm also adding some scientific stuff to the sales pitch.

    Once I have these changes made I'll be sending out another round of tweets, and will update here.
     
  19. EddieC123

    EddieC123 Regular Member

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    I've added the new before/after pics and the science blurb - which is top-notch bullshit if I do say so myself! I've also rewritten the staff review so it's a detailed review from one team member rather than a short summary by four.

    I'm just sorting the timeline for the video now & should have that ordered today. The gig takes two days to deliver so hopefully by the middle of the week I'll be ready to send more traffic to my new improved page!
     
  20. EddieC123

    EddieC123 Regular Member

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    I had to go back to the drawing board a few times with the video, but I finally have it completed!

    Everything is good to go with the new page, and there's been a good amount of time since I last posted a similar ad on Twitter so the CTR should be good. I'll be posting the next round of tweets tomorrow evening & will update here.