Hi guys, I've been out of the seo game for a while now. The last two years I've been building up an online retail business and it's doing quite well. The majority of my sales come from social promotions and referrals, I'd now like to push the website up the rankings and drive some organic traffic to generate further sales. The website is ranking at #3-#18 for all keywords just with basic on page seo. The competition isn't very strong at all. I don't have much time to sit and do any seo work myself, my fear in using a third party seo provider/service is that I'll be hit with a google slap later down the line. The last thing I want is to hurt my rankings, which are Ok at the moment but not where I want to be (#1) With that in mind what would be the safest approach, and how would you tackle it?