eCommerce Customer Login Question

This may or may not be the best place to ask this, maybe a dumb question. Is it possible to have an ecommerce site without having a customer login? I feel like this could hurt conversions, or maybe its so common now that it really doesnt matter? Thanks!

-Alec

yeah of course. I always found that my ecommerce sites which ran google wallet, and paypal direct payments outperformed compared to the same site with actual logins. As long as the buyer knows that an email will be sent with their order details, and that there is clear instructions about what to do any issues, then its not an issue. Most e commerce platforms give you the option to allow the buyer to choose either.

Nice! Thanks a lot

Yes you can, but it would be a good idea for charge back rate.

None of my stores ever had/have a login. I use mals shopping cart and love it.