Guys one more question here) I am currently choosing SSL certificate for my ecommerce store. I want a green bar on the check out page to give my clients more trust in my company. I have company registered, smng like Easy Shopping Inc. and i have 1st ecommerce store ready let say fancyhats.com. EV SSL certificate will my checkout page as this: Easy Shopping, Inc(US) hxxps://www.fancyhats.com/cart.php I feel like it's not the best way. Cause if i want to by hat, i am choosing hat on fancyhats.com and than some Easy Shopping, Inc show up, for me i will prefer to buy(will trust more) from company who sell specialize in hats. If you have 3 small ecommerce store you can't register companies for all of them, that's why i chose such a general name. Here is example of similar situation, for some reason BHW have error with images, here is link to image: http://imageshack.us/f/836/samples2.png/ is good? does it have any negative impact on conversions?