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Ebay Optimization

Discussion in 'Ebay' started by lukeg28, Oct 13, 2011.

  1. lukeg28

    lukeg28 Junior Member

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    Hello,

    Ive recently started selling items on ebay, it a fairly popular item (in the first 3 days of listing i sold 3, 1 a day)

    But after those three days, Ive sold Nothing!

    Im the cheapest on ebay, but for my main keyword Im very far down the list of competitors. Is there any way to optimise and get higher ebay rankings?>
     
  2. T1001059

    T1001059 Newbie

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    I would say it depends on the time you choose to end your auction (weekend from 7-9pm work ok for me). You should think about who (your target customer) would buy your items & what time would they be online, then set up your auction ending around that period. Hope it helps.
     
  3. lukeg28

    lukeg28 Junior Member

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    It's a buy it now auction running for 30 days, and 23 items
     
  4. eBayMafia

    eBayMafia BANNED BANNED

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    For your first 120 days, don't even bother trying to optimize your listings for search results. You are behind eBays White Wall (I don't know why its called that) - it's where your listings on eBay are randomly viewable to people in specific areas, and aren't really in the core search results. You make a couple sales based on being the lowest price, but after a couple sales you don't sell anything, and your items which should be getting like 10-20 views per day are now getting 1 view every couple days. Doesn't really matter what format you sell your items under either, they just don't get much traffic.

    "eBayMafia, how do you know this?"

    I've played with this a lot as I make new eBay user IDs for each niche I go into. When I want to start selling Wall Murals, I open up a new account. With this, I observe how eBay determines new sellers. It's all automated of course, there isn't a person sitting behind a computer looking through items and account history trying to determine if someone is going start listing 1000 bootleg dvds or not, it's all automated by an algorithm that looks at a lot of different variables. I've noticed that when I list an item using a VPN in New York, and then go to view my item and my competitors items from my actual geographical location, my listing simply doesn't show up. After 90-120 days, things start to change. My 30 day fixed price items go from having 1 view a day, to having 20 views a day, or go from 1 purchase a week to 1 purchase a day of a specific item.
     
    • Thanks Thanks x 2
  5. lukeg28

    lukeg28 Junior Member

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    Thanks for this ebaymafia, and I appreiciate what your saying. But the ebay account is years old.
     
  6. Nookie Monster

    Nookie Monster Senior Member

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    Did you just become a seller rather than a buyer with that account? That could explain why your seeing what ebaymafia wrote about.
     
  7. lukeg28

    lukeg28 Junior Member

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    No, I first started the eBay account about 2-3 years ago and sold items.
     
  8. eBayMafia

    eBayMafia BANNED BANNED

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    Still applies, eBay changed stuff up at the beginning of the year, so if you sold items 2 years ago and haven't sold anything at all in 2011 then once you listed an item recently you were considered a new seller.
     
  9. lukeg28

    lukeg28 Junior Member

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    Ah, ok that might explain it then, made another sale today so hopefully it will get better!
     
  10. lukeg28

    lukeg28 Junior Member

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    Sold another today so hopefully it's going back up!
     
  11. hitch

    hitch Regular Member

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    One way to help your best match listing is to get your transaction volumes up.

    eBay shows favor to sellers who have higher transaction volumes vs those who do not.

    Step 1) find a hot selling cheap item (popular accessories, exampl iphone case)
    Step 2) Get them from China.. you can get cases for as little as .50
    Step 3) Sell them at a break even point. Personally, when I do this with a new niche account, or an account that the best match is starting to dip, i just sell it for .99cents with free shipping.. you will have a small loss but it's a variable expense.
    Step 4) List it as a 30 day with 100 to sell.
    At first you may only sell 2-3 per day. People who sort by price + shipping cheapest and USA seller only.

    After a few days and some sales, that specific item will increase in the best match.

    Depending on how many you sell, you will notice an increase in your overall best match listings in as little as 2 weeks.

    Note: There are a lot of other factors that play into best match, expeicaly DSR ratings.. but again, by increasing your volumes, that will also indirectly help increase your DSR ratings.

    Good luck!
     
  12. joxnard562

    joxnard562 Regular Member

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    does ebay penalize (ranking wise) sellers for posting contact information within the item listing? i got reported by another seller, and i got suspended for 3 days, after reinstatement, my items dont get no views, and they go days like this.

    dont mean to hijack this thread.
     
  13. hitch

    hitch Regular Member

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    Chances are, you have a "low" on your policy compliance now, that will affect your best match rankings.
     
  14. lukeg28

    lukeg28 Junior Member

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    Hitch, thanks for such an informative post, this was golden! I would love to chat with you more about eBay if you can? Please send me a pm!

    Cheers!
     
  15. hitch

    hitch Regular Member

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    ^^ That video is only good for getting keywords, which may help you a little, but assuming you already have a decent title build that won't help your best match rankings.
     
  16. lukeg28

    lukeg28 Junior Member

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    Thanks for everyones help, been massive help, and sales are getting better and better.

    Now, my auction (buy it now) run time is coming to a end, Originally it was up for 30 days, what the best way to add more days without losing the rank? and how will it work out with ebay fees if I add more days?

    Kind regards!
     
  17. HeIsMe

    HeIsMe Newbie

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    Do keyword research on your product to make sure you aren't missing any in your title. Include "best offer" on your listings. Free shipping gets a boost in results. Have a 14-day or 30-day return policy. These things should make your listing appear a bit higher in the search results.
     
  18. lukeg28

    lukeg28 Junior Member

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    Thanks, Im competing with "top sellers" so i think im doing pretty well were I am at the moment, again, thanks everyone.

    Does anyone have any tips for finding good niche/products?