Dear Ebay seller, Kindly enlighten me with ebay selling basics. Starting from opening an account. what should be the user name or shop name ? Considering I do not have a shop in real. I would have 'my residence address' as registered address at ebay and shipping would be from a real shop owner and billing from him. Since I do not have a shop and I am not a registered business owner with (VAT)tax dpeartment. I can not sell items outside my city. Products I am planning to sell are HIGH VALUE items BRANDED PRODUCTS, NEW with WARRANTY original PRODUCTS sales I do not have any esitmate whether i will be able to sell anything. I am new and would like to know basics of selling on ebay tips tricks to protect me from fraud. I have read forum and found two types of complaints from sellers related to seller. 1) seller buys and does nto pays 2) seller receives parcel and demands payback. what other things I should be careful of and is it possible to reject selling to some customers with zero feedback or negative feedback. I am going to do clean business. Indians Please help me Sourcing goods at whole sale price. hoping for good response and helping hand from blackhat community. Thanks to all.