EAT, Quality Raters Guidelines and SEO

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MisterF

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An interesting article here, worth a read over lunch < no pun intended >

HTML: 
https://www.searchenginejournal.com/e-a-t-and-seo/342449/

EAT = Expertise, Authoritativeness and Trustworthiness, which is why a lot of health sites were hit in the Medic Update this past few months.
 
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Thanks for your valuable share. Didn't know there is already a guideline available.
 
Code: 
Why did you code this input :D
 
The "expertise" part is the most interesting it takes the author and the website's relevancy into consideration.

Definitely creates more loopholes than it solves :p
 
MisterF said:
An interesting article here, worth a read over lunch < no pun intended >

HTML: 
https://www.searchenginejournal.com/e-a-t-and-seo/342449/

EAT = Expertise, Authoritativeness and Trustworthiness, which is why a lot of health sites were hit in the Medic Update this past few months.
Click to expand...

But based of that link, the author it is suggesting that health sites should not have been effected...

IF Expertise and Authoritativeness is just an opinion and concepts... then what's effecting the sites that have moved are based on how many people have viewed / visited and shared the page rather than how reliable the content is then?

I'm not sure this:

"
You Can’t Optimize for Expertise
Expertise is a concept, it’s an opinion. You cannot optimize for an opinion or judgment that your content is expert. You can be expert and people may respond to your expertise by forming an opinion that your content is expert. Expertise in itself is really somewhat subjective, a matter of opinion.

More importantly, there is no metric of “expertise” at Google (unless you count PageRank)."

Is right. Well it maybe. BUT is a Doctor with a link to qualifications and expert or not?

If two people have a post on the same subject one is a doctor and the other is not then my take on EAT was that the doctors post would thrive and the other would not. But that links seems to suggest it's down to how much traffic and mentions the page gets as it's an opinion of the visits that the info there is more 'expertise' then the doctor him/her self?
 
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