[Easy Guide] Topical Relevancy

Zakhej said:

Here is an quick and easy hack that will help you achieve topical relevance (or at least help with the research).



Start by Googling a high competition keyword like "life insurance"



Take the top 3 sites, in this case: Allstate, Nerd Wallet and Geico.



Now perform a "site:" search with with these domains using the same keyword (life insurance):



site:allstate .com life insurance

site:nerdwallet .com life insurance

site:geico .com insurance



What you'll get are all the topically relevant supporting pages that help these sites rank for the tough keyword "life insurance."



So in this example what I would do to go one lever deeper is go to Google trends and see what the top related topics are for "car insurance." It shows things like Driver, Accident, Legal Liability and others which make sense.

So to find out what kind of content this actually relates to, I go back to the top sites that are ranking and search for those specific topics along with the core topic of car insurance (here's the search: site:geico.com car insurance +driver)

This then shows me a lot of cool content I would have otherwise missed, like "if another driver borrows your car and they crash, what are the car insurance implications" Great for long tail!

Hope this help you out guys!

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eral123 said:

Cool trick! But, at least credit SEOnotebook for this idea.

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eral123 said:

Cool trick! But, at least credit SEOnotebook for this idea.

Click to expand...

Zakhej said:

Ita from steve hoth

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MisterF said:

I really wish people would credit the OP for these types of tips that you lifted from a FB group.

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Zakhej said:

Here is an quick and easy hack that will help you achieve topical relevance (or at least help with the research).



Start by Googling a high competition keyword like "life insurance"



Take the top 3 sites, in this case: Allstate, Nerd Wallet and Geico.



Now perform a "site:" search with with these domains using the same keyword (life insurance):



site:allstate .com life insurance

site:nerdwallet .com life insurance

site:geico .com insurance



What you'll get are all the topically relevant supporting pages that help these sites rank for the tough keyword "life insurance."



So in this example what I would do to go one lever deeper is go to Google trends and see what the top related topics are for "car insurance." It shows things like Driver, Accident, Legal Liability and others which make sense.

So to find out what kind of content this actually relates to, I go back to the top sites that are ranking and search for those specific topics along with the core topic of car insurance (here's the search: site:geico.com car insurance +driver)

This then shows me a lot of cool content I would have otherwise missed, like "if another driver borrows your car and they crash, what are the car insurance implications" Great for long tail!

Hope this help you out guys!

Click to expand...

Fashina Samson said:

Always give credit, you got it from seonotebook

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Zakhej said:

Here is an quick and easy hack that will help you achieve topical relevance (or at least help with the research).



Start by Googling a high competition keyword like "life insurance"



Take the top 3 sites, in this case: Allstate, Nerd Wallet and Geico.



Now perform a "site:" search with with these domains using the same keyword (life insurance):



site:allstate .com life insurance

site:nerdwallet .com life insurance

site:geico .com insurance



What you'll get are all the topically relevant supporting pages that help these sites rank for the tough keyword "life insurance."



So in this example what I would do to go one lever deeper is go to Google trends and see what the top related topics are for "car insurance." It shows things like Driver, Accident, Legal Liability and others which make sense.

So to find out what kind of content this actually relates to, I go back to the top sites that are ranking and search for those specific topics along with the core topic of car insurance (here's the search: site:geico.com car insurance +driver)

This then shows me a lot of cool content I would have otherwise missed, like "if another driver borrows your car and they crash, what are the car insurance implications" Great for long tail!

Hope this help you out guys!

Click to expand...