easier keywords

If speed already hurts you, go after the keyword with clearer buyer intent and lower real competition “whey protein 10lbs” is a safer, more convertible target than a broad geo term like “nigeria protein,” even if both look “easy” in tools.

It's better to manually check competitors instead of relying on third party tools when you're concerned about limited keywords. If you're searching for hundreds of thousands of keywords, then it makes sense to use tools like ahrefs and semrush.

It's obvious that 0 difficulty keywords are better at the beginning. As you become an authority, you can move to higher difficulty keywords.

Hello @aghilass,

While the zero difficulty score looks tempting, you should always check the actual search intent manually before deciding. Whey protein 10lbs is a very specific commercial query, while protein nigeria implies a local intent which might be easier if you are actually based there. Relying solely on tool metrics can be misleading; if the top results are all massive e commerce giants, even a low difficulty score will be hard to beat.