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E-mail template for Web-site offer

Discussion in 'Offline Marketing' started by iko197, Mar 8, 2017.

  1. iko197

    iko197 Newbie

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    Hello guys, I'm a web developer and want to offer my service to local business owners.
    I think first thing to do is send an email and after that to call that person. I have searched a lot of potential clients, about 80% of them don't have any website. So what should I point out when sending an email or calling? How I need to introduce myself? I must be more official or friendly? I should send them samples or not? So any tip will be appreciated. If you can propose any material about this topic, it will be awesome. Thanks in advance!
     
  2. propipper

    propipper Junior Member

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    At first point of contact, be more friendly than official. Remember, you're not the first person to contact them about a website. The trick is to minimize the way changes for your prospective client.

    Since it sounds like you don't have any outreach at this point, do an offline split test. There are 2 ways to get prospective clients: 1) convince them to pay you to design their website or 2) build a website first (a generic one) and if they like it, they can purchase it from you then. Take 10 prospective clients and test each method on 5 prospective clients. See what you get.

    Back in the day, option #1 was easy. In today's market, with all the DIY website builders out there, option #2 may be more easily sellable. For option #2, if they want to get it for you but want to make changes, you charge them an hourly rate. You charge them for hosting. Build a sample site as a subdomain or on a test server. If the customer buys it, then you move it to you it's own domain - charge the customer for the domain as well.

    Business owners like the idea of DIY because it's relatively cheap (or free). In their mind, they think they can build it themselves when they "get a chance". Of course, that chance may be 4 years down the road (if they last that long). If you have something already done, that may be the tipping point to help them to make a purchasing decision.
     
  3. iko197

    iko197 Newbie

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    Thank you for your response. I will test both method.
    I think second method is better for my case. So it's better to send email first and the next day give a call ?