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E-mail Marketing?

Discussion in 'Black Hat SEO' started by Fhoto, Dec 24, 2012.

  1. Fhoto

    Fhoto Registered Member

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    Hi all,

    I notice allot that I get e-mail's from company's offering their services or product. I have no experience at all in e-mail marketing but I would like to use it. Could someone put me in the right direction? And is e-mail marketing effective?
     
  2. 2011nfl

    2011nfl Supreme Member

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    First, you have to know what you plan to market. You can't do anything else until you know that.
     
  3. Fhoto

    Fhoto Registered Member

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    Cheers, I plan to market a Clothing Label.
     
  4. 2011nfl

    2011nfl Supreme Member

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    Well, with that being the case, then you would want to target shoppers that would be possibly interested in cloths (I'm assuming women would be your best targets). Then you would need to learn the ins and outs of email marketing, from what software to use, to learning how to pitch. But first, you should read up on the Spam laws.
     
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  5. Fhoto

    Fhoto Registered Member

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    Cheers for the info. What software should I use?
     
  6. 2011nfl

    2011nfl Supreme Member

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    That is for you to figure out. There are alot of different softwares out there, each one suits different people differently.
     
  7. Fhoto

    Fhoto Registered Member

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    What one(s) would you recommend ?
     
  8. x88zz

    x88zz Newbie

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    software or use aweber/icontact etc and an opted in targeted db will help better conversion of your product.
     
  9. Fhoto

    Fhoto Registered Member

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    Thanks for your input! I looked into aweber and its pretty neat stuff
     
  10. 2011nfl

    2011nfl Supreme Member

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    Alot is also going to depend on how you obtain your leads. Aweber is definitely good, because of the opt in system they use (which pretty much saves your ass). Still, I can't stress enough though, read the spam laws and know them well before doing any type of email marketing. Good luck to you :)
     
  11. Moriarty79

    Moriarty79 Junior Member

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    I recommend installing either PHPList (free) or Interspire Email Marketer (paid) on a dedicated server. You still have to deal with complaints to your ISP if you aren't careful but its more flexible than using hosted services like Mailchimp.
     
  12. stebok

    stebok Newbie

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    Why would there be complaints from ISP ?
     
  13. Casey101

    Casey101 Junior Member Premium Member

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    This gets back to what 2011NFL was saying about reading about the laws and best practices. There's a lot to it, and it would be more efficient to do a quick google search that to learn about it piecemeal here, but suffice it to say that when you send a message that is marked as spam, it's not good.

    So it's good to get pretty familiar with what you can and can't do. It's not terribly complicated, and that's why it's so helpful to read up on it-- it will save you a lot of time in the long run compared to the amount of time it takes to read up on it in the beginning.

    All that being said, using a service like Aweber will help a lot. They are in the business of sending email so they have a lot of tools to help you be successful.

    It will take some work, but it's an extremely useful skill to have! Good luck, and never give up!
     
  14. jayrat14

    jayrat14 Senior Member

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    Email marketing is good only when you have your own readers... otherwise it will be called as SPam...