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E-Commerce success

Discussion in 'Making Money' started by pxoxrxn, Aug 1, 2013.

  1. pxoxrxn

    pxoxrxn Supreme Member

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    Hey every, I wanted to make a thread where I would share what I know about e-commerce an for other to correct me and/or expand on the topic of e-commerce as a whole. I am currently working at a firm that is half e-commerce, half mainstream retail. We deal primarily in adult products, however we do also sell sports nutrition products. I want to make a thread that people (including myself) and from this one thread have a firm understanding of e-commerce and what is key to success. I believe that e-commerce is important because everything on the internet, eventually, has to boil down to tangibility. Without a physical good at the end of a chain, all products are useless.

    The website
    Your website is obviously the most important part of the journey. I see so many website, especially in the adult field that are complete shit, to put it nicely. They are messy, cluttered and offensive to look at. There are several factors when considering a CMS:
    1. Layout
    The layout of your website needs to be clean, I like the look of a slider up the top advertising your most popular products, a menu with categories and a couple of products under that. All the detailed components of your website should be hidden away. If you buy a DVD player that has fancy controls and settings, they will always be hidden under a flap. This is so you don't have to look at them and get overwhelmed when you just want to play pause and stop.

    2. Speed
    Your website should be fast, no explanation as to why is needed.

    3. Checkout
    The process from deciding to buy a product and paying for the product should be as simple and fast as possible. You don't want to give people the opportunity to think about their actual need for the product. People shop online because they have an impulse to buy something. Your checkout process should be so fast that they don't get a chance to think about their purchase until the transaction is done.

    Delivering the product
    There are several ways that you can operate an e-commerce business and this only applies to one. If you are warehousing products, make sure the product is only on your website if you can ship it out that day, or the next day. This is 2013 and people expect their products fast. You also want returning customers.

    SEO
    The topic of SEO is to big and I will only go into my processes as the SEO "expert" for the company I work for.

    I have built buffer website (blogs) that I make a couple of links on to the website. I will be creating more and as they age I will publish guest posts to other website in that niche. On these website I link to the index. I then create social network links to individual products, mainly pinterest (women love vibrators) and also to categories. I then use Magic Submitter to create links to these website, usually 15 day campaigns. I also maintain the social networking website.

    I also make web 2.0 links from various accounts to categories, index and occasionally products. I use Magic Submitter on these also.

    I have stopped using indexing tools on the T1 and even T2 links, I personally think they do more damage than good.

    Submit a sitemap. Include rich snippets & metadata (title and description).

    Include rich product descriptions, not many people will read them, but google will. I a Matt Cutts video he said "e-commerce websites should think about what customers want" and Google thinks that people like to read. I'm not saying write 1000 words for each products, but don't just put the name of the product in the description.

    Include videos. I like to steal other people's video and upload them to my YT account and then embed them on out website. I say someone say on BHW "Google loves to look at their own content" and I think that captures it perfectly.

    That's all I have time for now. Sorry about the bad layout but I am rushing because I urgently have to do an assignment. Please correct me, or give more detail if you want :)


    Cheers
     
  2. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP Premium Member

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    Dont forget to use schema.org mark up language as you said "Use Rich Snippets"for ALL of your products. Tremendous help with ranking and user experience as they can see ratings for products ect. I think this is actually a huge advantage.
     
  3. pxoxrxn

    pxoxrxn Supreme Member

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    Good point, there are plugins (I'm guessing) for most CMS that use Schema.org although I don't think they increase rankings but they will almost definitely increase traffic/sales.
     
  4. chronic420

    chronic420 Newbie

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    nice tips pxn & sky wondering if u have good free high pr blog spots you would suggest we can put articals that get authority
     
  5. pxoxrxn

    pxoxrxn Supreme Member

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    Not sure if that was a question for sky or you just didn't use a '.'

    I would suggest you browse BHW more, your question will be answered and then answered again a thousand times. Check white hat SEO section.
     
  6. gp2006

    gp2006 Newbie

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    Do you sell ad space on your sites? PM me for details.