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E-commerce,Review Sites,Autoblogging (Google's Forum)

Discussion in 'Making Money' started by Rhazha, Sep 17, 2010.

  1. Rhazha

    Rhazha Junior Member

    Joined:
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    Occupation:
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    Location:
    Astral World
    This is can be helpful information if you have an e-commerce or Review sites. Or like myself have clients
    whith e-commerce websites. In this thread the "main" topic is the lack of content in those pages, not enough activity
    and participation in the review sites, excessive feeds, autoblogging... In relation to have these pages indexed.


    The thread (reply) dates from August, 31 2010.

    If you want to read the entire thead (100+) inside the Google Webmaster forum:
    Code:
    http://www.google.com/support/forum/p/Webmasters/thread?tid=22b379b32785a372&hl=en
    -50 penalty for 8+months. I've spent $65k to rebuild from top to bottom. Heavy heavy service. Still not ranking.


    (member)
    I have read the FAQs and checked for similar issues: YES
    My site's URL (web address) is:h**p://***.bridalpeople.***
    Description (including timeline of any changes made):
    After losing my warehouse (thank economy) I briefly/quickly converted my retail bridal site to an affiliate site with much the same content.
    Even though we were doing full customer support/running credit cards/providing our own images and descriptions
    (we just didn't have a warehouse so we redirected -item by item- to cobranded partner sites)
    I guess we upset the Gman. Because on Dec. 16, 2009 I got the -50 penalty hit.

    OK. I'm assuming that Google mistook my site for a "thin affiliate". So I spent what little I had saved up($65k) and had a brand new site built.
    Very service heavy. Free Memberships. Social tools. Shopping List tools, Messaging, friending, following others wedding lists, videos on how to use the service.
    And yes behind all that there were some affiliate links. But as Google WMG says "There is no problem in being an affiliate as long as you create some added value for your users
    and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings, and product comparisons.".

    And there you have it. I've asked for reconsideration again. Got reviewed. Got screwed again. Should I just give up?

    Also there is an oddity of a ton of Arabic links pointing at my domain. I have no idea where they come from. I don't want them. My site is on a list with about 75 other women's sites like Lancome.com, Guess.com, some big make-up brands...then a few of use bridal sites. Honestly it looks like a competitor spent a bunch of money to get me banned.

    my site:
    Code:
    http://www.bridalpeople.com
    Thoughts? Any input would be appreciated.
    ***************************************************
    JohnMu
    (Google Employee)

    Hi Billy

    One thing that is very important to us -- especially with sites that focus on affiliate sales -- is that there is a significant amount of unique and compelling content on your site.
    I really like the idea of being able to mark items as "want" and "have" + adding ratings, but at the moment, it seems that there is not so much of that happening on your site.

    One thing I did was to do a site:-query for your site, to see what kind of pages are currently indexed, and then looked at some random pages there. In general, this is a quick way to get a rough overview of a website, to see what kind of content is available. In your case, the URLs I clicked on ended up being either thematic pages such as:

    Code:
    http://www.bridalpeople.com/wedding-shoes/
    http://www.bridalpeople.com/bachelorette-party/
    http://www.bridalpeople.com/wedding-favors/
    
    or individual product pages such as:
    http://www.bridalpeople.com/wedding-shoes/3121
    http://www.bridalpeople.com/wedding-collections/407
    What I'm missing on those pages (and what I assume our algorithms are missing) is unique and compelling content. You have a lovely site, but it really helps to have more than a great design, to have unique and compelling content that users will want to refer their friends to. The overview pages appear to be images pulled from feeds (the shoes page is scary :)), the product pages appear to only contain other data from feeds (such as the original descriptions). For our algorithms, this makes it hard for us to judge your site based on what makes your site special -- because it's hard to find that.

    Personally, in addition to working to make sure that your existing content is as high-quality as possible, I would recommend preventing indexing of the pages for which you do not have unique and compelling content. Over time you may be able to leverage user generated content and allow your users to help you (and new users) by making unique product descriptions, adding ratings, comments and feedback to the items. That said, focusing on user-generated content alone also means that you will have to bridge the gap until you have enough user-generated content. Perhaps you can organize some virtual parties where users can go through and provide feedback, comments, ratings & reviews for the existing content? This is where you have to be a bit creative and find ways to encourage your friends & users to help your site get off its feet (and off of just serving content from feeds).

    Once you have worked to make sure that the content is all unique and compelling, I would recommend submitting another reconsideration request detailing your changes, just to be sure that it's recognized properly.

    Hope it helps!
    John