e-commerce on page optimization for landing page question

Burberry

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Hi, so I've been trying a lot of different things in order to rank my e-commerce website and something one of the merchants here suggested was that I add 300 words worth of content on my landing page in order for me to rank my for my keywords. I wanted to confirm whether or not this is something that I should do.

I currently have a slider on the page, and some products listed on the landing page. This is generally how the layouts look on other ecommerce sites. So I'm not sure if I should just throw the text in there or leave my page be.

Any suggestions?
 
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