ipopbb
Power Member
- Feb 24, 2008
- 626
- 855
anonymous said:
Sure... Do all your reporting in gross profit. Link build to at least PR3. Use canonical tags on every page. Use google webmaster tools. Give part of the revenue to charity. Make a facebook fanpage for the charity you pick. Buy bulk invites and market to you fans in moderation with good products and promotions. Each page should target one or two keywords max. Restful URLs, html sitemap, xml sitemap, integrate a blog into the store for editorial content like product reviews and seasonal gift guides. Use progressive Enhancement design patterns to minimize cross browser and cross platform testing, Jewelry and Apparel are the top selling categories in terms of order volume. Sourcing from China produces great margins, but takes 6months to receive your goods, If you do PPC advertising then do it on BizRate first until you get your merchant star rating. Integrate google checkout... no one will use it, but the marketing benefits google gives for it are worth their weight in gold, Consider breaking your sites into niche sites by category to maximize organic traffic from google.Acquiring a customer from AdWords costs about $10. If you do it right, acquiring a customer from social costs about $0.15, Use proxies, don't take risks with your money sites, experiment with throw away sites and only migrate proven successes. If a change doesn't produce growth and is "break even" then its a failure. Remove it or pay its cost of ownership into the red going forward, Make free shipping part of your business model even if you don't plan on having it all the time. Failure to provide free shipping in Q4 is the same as failing to sell in Q4. The biggest text on the page should be your customer service phone number. The second biggest text on the page should be your add to cart and check out buttons. The third biggest text on the page is your brand. Unless your brand is already a household word then using your brand in your title and meta description is wasteful... strike out MSRP in black, current price in orange, percent savings in green, make conversion funnel buttons orange (like add to cart and check out) make other utility button blue or gray. Anything that is clickable should have a hover treatment. Sorts and filters are mandatory especially shop by size and filter by price range. If your products have known brands and manufacturers then like a site map provide a brand map. Compartmentalize your product data into discreet fields, build a mailing list of emails. Promote weekly. Use a fluid layout and avoid scrolling whenever possible. Show available product options in the category view. Invest in quality product photos... photos sell product. If a product doesn't sell then it needs better photos and more promotion. Press release and article release new products to link build to the product pages. Have an absurd keyword density on every page. Never use the same meta-description twice. link to wikipedia from product description words like materials, industries, styles, etc... optionally use rel=nofollow.. make your newsletters available online. Provide and distribute coupon codes. Allow customer reviews... even the bad ones are beneficial because they better manage customer expectations and lower return rates without drastically effecting sales rates.
That's my 10 minute brain dump... you'll have to pay me if you want more!
Cheers
Ted
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