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E-commerce: Meth Amphetamine Paragraph

Discussion in 'White Hat SEO' started by ipopbb, Oct 7, 2010.

  1. ipopbb

    ipopbb Power Member

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    Sure... Do all your reporting in gross profit. Link build to at least PR3. Use canonical tags on every page. Use google webmaster tools. Give part of the revenue to charity. Make a facebook fanpage for the charity you pick. Buy bulk invites and market to you fans in moderation with good products and promotions. Each page should target one or two keywords max. Restful URLs, html sitemap, xml sitemap, integrate a blog into the store for editorial content like product reviews and seasonal gift guides. Use progressive Enhancement design patterns to minimize cross browser and cross platform testing, Jewelry and Apparel are the top selling categories in terms of order volume. Sourcing from China produces great margins, but takes 6months to receive your goods, If you do PPC advertising then do it on BizRate first until you get your merchant star rating. Integrate google checkout... no one will use it, but the marketing benefits google gives for it are worth their weight in gold, Consider breaking your sites into niche sites by category to maximize organic traffic from google.Acquiring a customer from AdWords costs about $10. If you do it right, acquiring a customer from social costs about $0.15, Use proxies, don't take risks with your money sites, experiment with throw away sites and only migrate proven successes. If a change doesn't produce growth and is "break even" then its a failure. Remove it or pay its cost of ownership into the red going forward, Make free shipping part of your business model even if you don't plan on having it all the time. Failure to provide free shipping in Q4 is the same as failing to sell in Q4. The biggest text on the page should be your customer service phone number. The second biggest text on the page should be your add to cart and check out buttons. The third biggest text on the page is your brand. Unless your brand is already a household word then using your brand in your title and meta description is wasteful... strike out MSRP in black, current price in orange, percent savings in green, make conversion funnel buttons orange (like add to cart and check out) make other utility button blue or gray. Anything that is clickable should have a hover treatment. Sorts and filters are mandatory especially shop by size and filter by price range. If your products have known brands and manufacturers then like a site map provide a brand map. Compartmentalize your product data into discreet fields, build a mailing list of emails. Promote weekly. Use a fluid layout and avoid scrolling whenever possible. Show available product options in the category view. Invest in quality product photos... photos sell product. If a product doesn't sell then it needs better photos and more promotion. Press release and article release new products to link build to the product pages. Have an absurd keyword density on every page. Never use the same meta-description twice. link to wikipedia from product description words like materials, industries, styles, etc... optionally use rel=nofollow.. make your newsletters available online. Provide and distribute coupon codes. Allow customer reviews... even the bad ones are beneficial because they better manage customer expectations and lower return rates without drastically effecting sales rates.

    That's my 10 minute brain dump... you'll have to pay me if you want more! ;)

    Cheers

    Ted
     
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    Last edited: Oct 7, 2010
  2. TheTRUTH

    TheTRUTH Regular Member

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    Awsoume post -- As always.

    Does the charity add additional seo value...?
     
  3. ipopbb

    ipopbb Power Member

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    It can if you pick the right one! ;) It also ups the odds of going viral in both emails and inlinks
     
    Last edited: Oct 7, 2010
  4. ipopbb

    ipopbb Power Member

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    Books:

    • Don't Make Me Think!: A Common Sense Approach to Web Usability, Second Edition
    • Designing with Progressive Enhancement: Building the Web that Works for Everyone

    Advanced Reading:

    • On Intelligence by Jeff Hawkins

    ... because you can't understand your customer if you don't understand the neo cortex of the human brain.

    For entrepreneurs:

    • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

    For anyone who didn't get an MBA (like me):

    • Streetwise 24 Hour MBA


    Focus on core competencies and always review the fundamentals. 99% of the time that is where costly mistakes and oversights happen.
     
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    Last edited: Oct 7, 2010
  5. yankees660

    yankees660 Registered Member

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    great post, very insightful

    "If you do PPC advertising then do it on BizRate first until you get your merchant star rating"

    -what is the purpose of this and linking to wikipedia?
     
  6. ipopbb

    ipopbb Power Member

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    Do a google search for earrings... look at the PPC ads... a number of PPC channels that offer merchant reviews get their ratings published in the SERPs. You can also see the value of the Google checkout snipe.

    These ratings appear elsewhere too like in the product feed listings and they play a part in the ranking order for those listings.

    Linking to other relevant pages helps you rank better... its a safe easy way to get a bit higher in the SERPs without having to make more content yourself.
     
  7. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Ted, I have a question for you that my partner and I have had discussions about. We want to test out giving free shipping. Problem is the shipping is $140. When we ad that to the price it makes us look like we are way more expensive, when in actuality we are still cheaper than most when you get to checkout and they ad shipping. We are just scared that people will see that and immediately leave. We are scared that the customers won't differ from the two.

    What are your thoughts? Do you think the customer is sophisticated enough to tell?
     
  8. ipopbb

    ipopbb Power Member

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    ACK! Create rules for free shipping... Aka... this Item Qualifies for free shipping or Free shipping on orders over $X... that way you maintain some profit margin. As with all promotion. there is no free lunch. You have to give to get. You can always split the difference... put $70 in the price and pay the $70 out of pocket to get the customer... I don't know your margins... so these are just thinking out loud ideas.
     
  9. chockomonkey

    chockomonkey Regular Member

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    ^^ ahh yes of course, like newegg or amazon does.
     
  10. TheTRUTH

    TheTRUTH Regular Member

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    @ipopbb:

    Does the store size(as in the number of pages on the side indexed) play any factor on rankings?
     
  11. ipopbb

    ipopbb Power Member

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    Indirectly yes... the inlinks and outlinks of internal pages do effect SERP rankings. Website navigation structures are the main conduit for that.