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E-commerce hard seo help

Discussion in 'White Hat SEO' started by Ravaji, Dec 1, 2016.

  1. Ravaji

    Ravaji Newbie

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    Hello everybody,
    about a month ago I was hired by a company in my town to handle all the SEO of their ecommerce.

    After some analysis we concluded that the niche in which they work (for car tires) is very competitive. There are several e-commerce that have virtually cornered the market.
    Our e-commerce is now online for about two years but failed to sell and to position itself in the search engines.

    I'm in trouble and that's why I ask the help of someone more experienced than me! That's the main problem:

    The website imports and updates daily about 20,000 products through a wordpress plugin called WP All Import, through this plugin we import the products that are sent to us daily by our suppliers. I find myself in difficulty in deciding a good link building strategy because a product that is online now maybe it will not be tomorrow, but maybe it will come back in the future (the stock is updated every day).

    Right now I'm creating some backlinks (blog posts, Web 2.0, Social signals) that link all of the homepage.
    Do you have any advice for me please? I'm in trouble. For anyone who wanted to help me I can provide you with the ecommerce links in private.

    It is very difficult to find a job in my country and I would suffer greatly if I were to lose this opportunity. Many thanks to anyone who wants to help me, good day!
     
  2. Hunter&Rocco

    Hunter&Rocco Newbie

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    Hey there,

    In ecommerce, you have to rank the category of the page and not the product itself. So, even if your product keeps on changing your category should remain same. So, try to rank and optimize your category and home-page.
     
  3. Ravaji

    Ravaji Newbie

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  4. RankBoss

    RankBoss Jr. VIP Jr. VIP

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    what if the category has the high competition
     
  5. Ravaji

    Ravaji Newbie

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    Hi suthish!
    The niche where our company works is perhaps the most competitive niche where I've ever worked with. My idea is to create specific landing pages that will be linked to the categories or products. Also I will try to optimize the pages of the same categories as best as possible.

    I also noticed that Google Webmaster Tools gives me a lot of mistakes on product pages that are deleted during import (600 errors), there is a way to solve this problem?

    If someone else will be able to give me some other advice I will be to him infinitely grateful! Thanks a lot to everyone :)
     
  6. hippo123

    hippo123 Jr. VIP Jr. VIP

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    Why not hire someone here? I am sure you are paid pretty well. So use a portion of your salary to hire someone else, you sit back and enjoy the results
     
  7. Ravaji

    Ravaji Newbie

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    In Italy have a good salary for this type of work is almost a dream :D But it's a good idea! You have someone to recommend me?
     
  8. hippo123

    hippo123 Jr. VIP Jr. VIP

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  9. sinelogix

    sinelogix Registered Member

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    In any e-commerce website, Social Media plays important role. You know there are many website that perform very well on social media. I think you have to pay more attention on social media instead of SEO. In terms of SEO, you can consider following points critical:

    1. Awesome UI and User Experience
    2. Website Loading Speed
    3. Create Blog and Start Content Marketing
    4. Try to include maximum description in product page