E- Comm Seo

What? What does your on page look like? Many of the services here help my eComm sites move up steadily. I would want to take a look at your anchor txt diversity as well.

azcardinals2009 said:

E-comm SEO seriously takes all my patients. I have the nicest site in the entire market now it's just about beating these damn sites without networks and shit. Everytime I purchase something on here it gets punished. I like your outline and will add it to some of the things I am currently doing.

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Excellent tutorial. It very much reinforces many of the techniques I've learned but also slaps me up-side the head for realizing that I don't do enough for my art cards ecommerce site.

I definitely concur with rockong regarding the on-page SEO. I've had a couple sites that just wouldn't rank but after rewording all the pages with properly keywords, they jumped up quite quickly. In one case, I even go in 5th position with no backlinks.

One question, how many words do you use for your web 2.0 articles?

radarsurge said:

I would want to take a look at your anchor txt diversity as well.

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What density would you recommend?

Fantastic and the depth for e-commerce architecture is flat ...make sure it on the article

ThopHayt said:

What density would you recommend?

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Good question. Depends on your store. A typical store will have 60-70% naked/junk etc anchors. I find it easiest to rank #1-#2 with 4-7% density exact anchor match. 20%+ seems to hurt your rankings long term. Larger stores will have 3-5% max % due to having 100's of KWs.

What's been working well has been inflating anchor density temporarily with manual blog comments, as rankings rise and they tend to stick even after many comments have been deleted.

That being said, two months ago I had a site rank for a high comp KW with 60% exact anchor density... Now it's down to 6% anchor density but still #1-#3 in the SERPs.

Hey Getwhatchuwant,

Just to clarify, you don't actually post any articles on the e-comm site right? You only post articles on web 2.0s for link juice, correct?

Thanks

I have worked with a couple of ecom sites, basically doing SEO for them. We did the same as the OP suggested and was seeing some results but the client became impatient, so we had no choice but to leave the job. A few months later, the site still looks the same and gets almost zero visitors for sure. I still have the access of Google analytics reports (actually they did nothing after we left), what a waste! They're not marketers, they're the manufacturers.

hi OP, nice share and gives me more confidence.

I have a 15000 products ecom site that i recently started doing seo on. I have picked around 10 category page urls (targeting 3-4 keywords on each url) and doing seo on them. I have added a 500 word original keyword rich article on the category page itself at the bottom. Also, I am drip feeding each page with bookmarks, articles, web2.0, press release, high pr profiles,microblogs for tier 1 links. A week later I create tier 2 with bookmarks, wikis and blog comments. Publishing articles on my own site and then linking them to my category page will be my next step. Then I will create bookmarks and web2.0 links to those articles as well. Targeting page 1 position 1-3 on all keywords. Right now I am on page 1-5 for most of them.

Hey OP, thanks for the post.

What are your targets of SEO? I am wondering if the SEO should be done for the category pages with a keyword rich (not stuffed) description? I plan on putting a blog on mine so that I can do some linkbait and get some additional traffic that might convert as well.

I'm planning on using tools like Ultimate Demon directly to the site, but is this THAT risky? It would be high PR blog comments, forum profiles, and bookmarks, but most sites have spammy links anyway? It's natural to have some of these links in addition to the higher quality guest posts and tiered web 2.0 structures.

I wouldn't recommend using SB or any mass-spamming tool for anything but third tier, but I think a lower level number of some "spammy" links is natural.

Actually, I based a lot of my upcoming strategy on this post that you commented on: http://www.blackhatworld.com/blackh...ternet-marketing-plan-ecommerce-store-v2.html

Further thoughts?

Bookmarked... Ill have to take a closer read when I have time...Look Awesome...

great sales dude..

Nice guide

drey2k said:

Hey Getwhatchuwant,

Just to clarify, you don't actually post any articles on the e-comm site right? You only post articles on web 2.0s for link juice, correct?

Thanks

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I do write articles for the site, I have a seperate Info/Articles/Blog page. One site has about 100 articles now the other around 90, looking to get to several hundred eventually.

brainstorm1 said:

Hey OP, thanks for the post.

What are your targets of SEO? I am wondering if the SEO should be done for the category pages with a keyword rich (not stuffed) description? I plan on putting a blog on mine so that I can do some linkbait and get some additional traffic that might convert as well.

I'm planning on using tools like Ultimate Demon directly to the site, but is this THAT risky? It would be high PR blog comments, forum profiles, and bookmarks, but most sites have spammy links anyway? It's natural to have some of these links in addition to the higher quality guest posts and tiered web 2.0 structures.

I wouldn't recommend using SB or any mass-spamming tool for anything but third tier, but I think a lower level number of some "spammy" links is natural.

Actually, I based a lot of my upcoming strategy on this post that you commented on: http://www.blackhatworld.com/blackh...ternet-marketing-plan-ecommerce-store-v2.html

Further thoughts?

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I dont hit the site directly with automated tools, this is a big risk for me. Everything I have hit with automation to get bulk links has eventually been caught and slapped. I cannot risk that here. If I want to hit it with a bunch of links I do a Press release from a reputable PR company problem is they are pricey so it depends on your budget.

We have about a dozen products so we dont really push categories but for someone selling "shoes" for example there are literally dozens of running shoes, basketball shoes etc.. so categories make sense and yes I would write for categories as well as specific products.

As for my diagram, I really dont have one, I try to get as many quality links on tier 1 as possible all links I can be proud of if someone does backlink research on me. In fact someone on bhw emailed me and told me I have a strong profile which made me smile. I also think chaotic is more natural, I dont think any naturally ranking site has 10 web 2.0's, 100 bookmarks with 10000 comments pointing to tier 2.

I do "some" backlinking of my tiers but again it is random, I think this cuts down on any footprints and I think it is really more important for indexing. A good high authority site carrying your link already has value to google, I dont think 100 newly created web 2.0's with spun content pointing to them will really make that much of a difference in the grand scheme of things.

Most of the people on this site won't have the resources getwatchuwant has available for a long time, if ever. So, let me make an alternative AFFORDABLE suggestion to eComm success.

- Unique Articles spun well on a select 2.0's, Definitely one blast per cat page, do 10-15 per month for top performing products (I use G analytics to see what products are driving traffic and add a SMALL amount of quality articles/links, don't over do this as you'll disappear)
- High PR Blog Comments and High PR Forum Profiles - In small numbers and low obl, ETC... I use these on KWs I'm looking to push up the SERPs
- YouTube Vids (with views and links) These help with exposure to competitive products while your SEO is building up steam (If you can rank em in G)
- I keep a steady flow of total random links to random product pages. Different platforms, usually naked URLs... this also keeps anchor txt diversity in check.

All of this can be done using tools if you don't just press the green button and expect rankings! So, to everyone reading this and saying "I can't do eComm cuz I can't afford it", It can definitely be done with hard work and some research.

Heck, if my 50 Million Dollar competitors can use the above method to rank, so can I! My 2 Cents (coming from over 1 Million in online derived sales)...

radarsurge said:

Most of the people on this site won't have the resources getwatchuwant has available for a long time, if ever. So, let me make an alternative AFFORDABLE suggestion to eComm success.

- Unique Articles spun well on a select 2.0's, Definitely one blast per cat page, do 10-15 per month for top performing products (I use G analytics to see what products are driving traffic and add a SMALL amount of quality articles/links, don't over do this as you'll disappear)
- High PR Blog Comments and High PR Forum Profiles - In small numbers and low obl, ETC... I use these on KWs I'm looking to push up the SERPs
- YouTube Vids (with views and links) These help with exposure to competitive products while your SEO is building up steam (If you can rank em in G)
- I keep a steady flow of total random links to random product pages. Different platforms, usually naked URLs... this also keeps anchor txt diversity in check.

All of this can be done using tools if you don't just press the green button and expect rankings! So, to everyone reading this and saying "I can't do eComm cuz I can't afford it", It can definitely be done with hard work and some research.

Heck, if my 50 Million Dollar competitors can use the above method to rank, so can I! My 2 Cents (coming from over 1 Million in online derived sales)...

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You might be surprised how low budget we are "relatively speaking" of course.

Aside from what I am paid and top notch Press release distribution everything is is a few hundred per week. YES that is alot BUT if you take away the article writing ($25 p/article 3 writers writing 5 articles each p week) all we really spend money on is VA's and thats $400 or less per month.

So depending on keyword difficulty it can be done on their own IF they are willing to put in the hours.

I would not say they could do it by spending 3 or even 4 hours per day, they will never catch up. I spend most of my day hunting for guest blogs, when I find them I write those articles myself. The VA's handle the web 2.0 creation and articles and then I do a Press release (spread among at least 4 sites) daily.

So yes there is some money spent but if you take out the PR service they can do it with good old fashioned work. The VA puts out 1 web 2.o per day 4 articles and images, unique themes etc...

If some hard working black hatter wants to do that in a month they have 30 properties which then can act as a tier 1. Of course having the budget to hire writers to write for the site, VA's and press releases is a HUGE advantage, no disputing that, I just dont want e-comm newbs to feel hopeless if they dont have a large budget.

Also attacking the big keywords 1st may be a mistake. There are often several lower volume and easier keywords to go after that can at least start to generate revenue if they have a good converting site. Once some revenue starts dripping in then there is money to reinvest in the project. "Keyowrd benefits", "best keywords", "How to keyword", "keyword review" are all typically going to be a bit easier to chase and even longer tail keywords drive traffic.

So Getwhatchuwant, you're saying that even your ecom sites only get perhaps 10 tier-1 high-quality backlinks per day, including articles, guest posts, forums? How many per item is this?

Getwhatchuwant said:

Also attacking the big keywords 1st may be a mistake.

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LOL... I can't even count the times I started a campaign targeting some impossible phrase expecting immediate results. You live, you learn.

I really like your strategy and can definitely learn from it, I'll probably try a few things this week. Another great share.

ThopHayt said:

So Getwhatchuwant, you're saying that even your ecom sites only get perhaps 10 tier-1 high-quality backlinks per day, including articles, guest posts, forums? How many per item is this?

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Well yes and no, when I dont hit a certain site with a release then it is getting between 5-10 hand mande links per day, when I hit it with a PR it gets around 200 or just a hair under.

My backlinks are very wide, not very deep.

What I mean is that I have a bunch of tier 1 properties that are hand built, anything from Pinterest to news sites to guest posts, hand made blog comments etc... I do randomly take some of those and go ahead and hit them with automation, not much though, probably enough to get them indexed but likely not enough to get them ranking on their own.

A couple of things I do that may actually be out of reach for your average guy at home is about 10-20% of the time I hit my articles with a press release, so I write and article about an article I have written, if that makes sense. Really good for traffic and long tails and indexing.

Another things is I have accounts at random websites that act as "news" or community sites, typically high PR and sometimes I will write an article about an article there or I find a creative way to link multiple articles within 1 article.

Also when i feel lazy I will find some blogs to comment on and drop a naked url to the articles etc...

Thanks for the info. I think another good strategy, though arguably more time consuming, is to take some of the smaller keywords and rank specific blog posts. For some "how to..." relating to my items, I will write an informative blog post and then backlink that specific backlink (even with just a few web 2.0) and that should give relevant traffic. Backlinking articles can be effective and I have found they do not go by the same rules as homepage or category pages.

The good thing for me is that as a content provider, I have kind of perfected the art of quick-paced unique content. I can churn tens of thousands of words in a day (VAs take forever) while I hire the VA to drip feed them randomly throughout the month.

I also make it quite random and I create a task list for the VA with each item in painstaking detail so as to not allow them to screw it up. I have yet to really get it off the ground, but if you can work through your own content (the biggest time consumer doing it "right") then you have a recipe for success.

Also, it is important to really see a wide variety of keywords. I guess it depends on the products you are selling, but I'm targeting 15 keywords to start and more over the course of the next 6 months or so. Some of them are ultra niche "buy ...." which yield less than 100 searches, but nonetheless are seriously useful buy words.

Question for you eComm gurus - what about article submissions? Don't do it or give it a go? Right now I'm slowly whittling away the types of things that I'm going to use simply as I'm getting more and more cautious. This is perhaps the last to go. It's unfortunate I don't have the budget for PR, though.

In any case, I have a list of 500 guest post locations I got from BHW. If you want it, PM me. May not always be relevant, but still good links..

Hey Brainstorm, good post and I dont think I covered that.

I agree 100% for instance, according to SEMRUSH we have 500+ keywords in the top 20, some are as low as 10 searches per month, others as high as a few thousand searches per month. So yes going after low volume keywords in the articles is a main part of my strategy. I always research keywords before deciding on an article. On the flip side I do not keyword stuff the articles.

The writers I use know nothing about seo, they know about writing which I like. So if my target is "best keyword" the topic I will give them might be "Steps to find the best keyword"... and I let them write for the user in mind.

I then go back and do my internal linking, h2 tages, title tags etc... to make it seo friendly.

For articles, I like to go to moderated article directories like ezine and similar. I want at least some respoect from the search engines.

As for the guest blogs, hell yeah Ill take them shoot me a PM!