The search coupled with google failed me (I patiently wait someone to find my exact question via search to grill me). I am trying to rank for one set of products, that work on multiple platforms. The ranking is going fine, but I am putting quite a bit of effort into my content, where this person/company just tossed up some rather thin pages. However their site is what I would consider an authority in the niche. Their website which has been around for years, ranks for the targeted keywords, and the only thing that changes from page to page is the platform name IE: Best whitening toothpaste would be "best american teeth whitening toothpaste, best european whitening toothpaste, etc." the rest of the page is the same. Each page offers 8 types of the best toothpaste , the wording is all the same, same exact products, minimal words. This would in my mind be considered duplicate content, but they are having zero trouble ranking it. I try to make my page as unique as possible, and this may pull me ahead. So, what is everyone else's opinion on this being duplicate content?