Duplicate Content - How Confusing...

Let me clarify this point, as I can see why it can be so confusing.

Duplicate Content - By the definition in relation to how google views it, is an issue which first originated way back in the day when sites could have literally dozens if not hundreds of pages of the SAME CONTENT. Yes folks, all you spammers were even lazier back then. :)

Beyond this issue, there was a legitimate issue concerning link structure, and how google could even mistakenly deem a page on your site as being two pages instead of one. This was about the same time that tags started to make their appearance, and pagenation, so with these duplicate methods of linking, it generated what appeared to be multiple pages of the same content.

Also note that if you did something like ohhh I dunno, took 5 spun articles, and then created say 100 out of them, and posted them all to the same site. You don't think this will indeed appear and trip out the duplicate content penalty with the minor spin tweaks done to essentially the same content? You would be surprised how many have done this, and why they think it was because they used someone elses article... let me continue.

This took the SEO world by storm as discussion about it rose to swelling heights over how to combat this new 'penilty'. It was and still is ineed a penilty. Back then google had a hard time dealing with it by algo, so they simply passed it onto the webmasters (in their usual fashion to make up for their own lacking) who did not follow a link structure that prevented dup content, otherwise, WHAMO, your pages start disppearing from the SERPs.

Now, this is where it got mixed up. Inbetween all this discussion about a new penality for duplicate content, little BH peons caught wind of this new boogieman that threatened their devious site efforts. The guilt of taking others content and using it for their own, then was transferred into this notion that the duplicate content penality everyone was talking about, was in fact about us guys (BHers) taking content for their own site. The BH dup content boogieman was born and he was one funky fish.

This is where it all started. Now today, you will still hear a few cry about this boogieman, but everytime I have actually looked at what people were doing with the reposted articles they were using, I could see a myriad of other issues that were more likely to get them deindexed or dropped in the serps. Don't assume when people say 'yeah man try yourself and find out, I had X number of sites and lost them all doing that' that they did everything else right. Remember that by nature, people who want to republish articles are as lazy as they come, your odds are good that they missed, or didn't know any better about the stuff they were doing.

Before I get a ton of replies with every person who has done spun articles about me saying they are lazy.. c'mon guys, just don't go their. :) I said it was 'by nature'. Remember where we are too, everyone here has a #1 goal of shortcutting in some way or another.

So bottom line, how would/do I use articles?


  1. If you are going to use an already published article, at least apply your own SEO knowledge to it to make it 1% better.
  2. Apply your own marketing knowledge to make it 1% converting better
  3. Market it, don't leave it to the submissions dirs to do the work for you. It's building links to your articles that is going to make them produce.

If you do this, you actually end up with something that is fairly unique compared to what you likely are using. Note that this is very different from taking a directory full of 500 articles and running them all through best spinner then uploading them to your WP site expecting to see your adsense checks come rolling in.

This takes some marketing intelligence, this takes some skill. That only comes with knowledge and experience. Just make sure with everything you do, you take away from it the right lessons. Don't ever assume that the results you get are the things that you have heard everyone else talk about. Track, analyse, and study for yourself. You are the one in complete control of your own experience, and the lessons they bring.

You can indeed get search traffic from your articles this way. The duplicate content penality is from within a domain, not across the entire world wide web. :)

End of Line.

Mister Gemini
 
Just watched a webinar recording from Mark Ling and Jason Jell (Brad Callen Worker) and was very surprised to learn that someone can actually pull an article from Ezine, put it on their site and use it to get very good rankings.

I am just learning SEO and I see constantly, the talk of duplicate content penalty. I just find it compelling that despite all this talk of it, you can see people getting good results in the big G using other peoples content.

Any thoughts?

Yup.

When I want to get a site indexed fast for testing purposes, I will do this sometimes.

I just write a quick summary paragraph before and after the article to make it "unique" and publish.

I have never had anything negative happen from doing this.

In the long term, unique content within your own domains is definitely something you should be doing. But for a quick hit, works fine.

Don't worry about duplicate content. It only causes some problems if it's within your own domain. Other than that, there is no "bug penalty" from Google.
 
Hi, great info! I heard something about using the google 'advanced search' feature, then selecting 'Usage rights -- free to use or share, even commercially' option. Would using content found on the web using this filter option make the content "safe" as far as duplicate content goes (at least in G's eyes)?

(and of course, mixing it up with my own content)

Additionally, what about a page that has, say, 3 articles on it, all from different sources. Would that make my page, in this instance, 66% unique, considering the fact that I'm not ripping a full page of someone's website and slapping it on my webpage?
 
I can tell you now that duplicate content does exist.

I had a TV show website, and I copied all the descriptions for the tv shows straight from TV.com and IMDB in some cases. I had PR N/A.

I started writing unique descriptions for new shows that I was doing, And I started to see that these pages got PR, but the old pages still stuck with N/A. Now as anyone should know, N/A simply means that either you got the boot from google OR that that page hasn't gone through a PR update. These pages had been through a couple of PR updates already.

I actually paid someone from here to rewrite all the descriptions for me. And some I ended up redoing myself. And wadda yah know, the next PR update some of the PR's rose (Even if only to PR 0).

HOWEVER

This still fits with other members theory that Google cannot possibly know who had the content first. Because in my case, When I am taking something from IMDB, or another well known source. For starters Google knows sites like these are Unique 100%. I would even go as far to say that Google manually enters in domains into a system, that says whether they know a large site like that is 100% unique. And then ontop of that, The descriptions that I copied, had been up on the site for quite some time, so Google would have seen these up there for (in some cases) up to a year before I put them on my site.

So with saying that. I do think Google ignores dupe content when just regular websites are scraping each other. But when you are scraping from a well known source, then it is bound to realise.
 
I love the ambiguities associated with Content uniqueness and such. There are so many theories and they all seem convincing. Being an article services company, I needed better understanding of the business that we were in, hence we did a little experiment a while back with two blogs.

Blog A
I just copied some articles from Ezine to my blog with all due credits to the owner of the author.

Blog B
We wrote an original article from the scratch and posted it on Blog B. This article showed 100% unique on Copyscape.

Weeks later - The moment of truth:

Blog B with original content gets 146% more traffic to it from the search engines.

Now here is something that should interest you all: Blog A with the copied Ezine article on it is not just indexed on Google but it gets 23% of its traffic from search engines.

So what do you really make of this?
Unique content is definitely the way to go! Duplicate content? Well, I don't think it will kill your site if you choose to use it but you would rather use unique content if your objective is to generate traffic off it.

Hope this was an interesting share for you all. Don't hesitate to ask questions if you need clarification.
 
Back
Top